Industry 3 DECISION HISTORY — All Years Company D
AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Image Sensor Size 11mm 11mm 11mm 11mm 11mm 11mm
LCD Display Screen 610k 1040k 1040k 1040k 1040k 1040k
Image Quality (maximum resolution) 3840×2160 3840×2160 3840×2160 3840×2160 3840×2160 3840×2160
Number of Photo Modes (video / still) 6/3 8/3 8/3 8/3 8/3 8/3
Product Camera Housing 8 10 10 10 10 10
Enhancements Editing / Sharing 10 11 11 12 12 12
($ spent per camera)
Included Access. 8 10 10 10 10 10
Extra Performance Features 4 4 4 4 4 4
Number of AC Camera Models 2 2 2 2 2 2
Product R&D Expenditures ($000s) 16000 16000 20000 16000 12000 6000
UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Built-In Camera (company's best model +) Min Upgrd Min Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd
GPS / WiFi / Bluetooth Enhanced Enhanced Enhanced Advanced Advanced Advanced
Battery Pack (max. flight time in minutes) 15 15 18 21 25 25
Number of Rotors 8 6 6 6 8 8
Rotor Performance Enhanced Enhanced Enhanced Advanced Advanced Advanced
Body Frame Construction Fi-glass Fi-glass Fi-glass Fi-glass Carbon Fi Carbon Fi
Obstacle Sensors 360° Bas 360°Bas 360° Enh 360° Enh 360° Enh 360° Enh
Camera Stabilization Device Enhanced Enhanced Enhanced Enhanced Advanced Advanced
Extra Performance Features 4 4 5 6 8 8
Number of UAV Drone Models 1 1 1 1 1 1
Product R&D Expenditures ($000s) 18000 18000 24000 24000 27000 24000
AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
NORTH AMERICA
Wholesale Price ($/unit) 224 256 257 262 276 270
Retailer Support ($000s) 1800 2200 2450 2650 4500 3500
Advertising Budget ($000s) 1500 2500 2700 3400 5000 3000
Website Displays/Info ($000s) 1500 1700 2000 3000 3250 2000
Sales Promotions (weeks/discount) 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22%
Warranty Period 120 days 180 days 180 days 180 days 180 days 180 days
Anticipated Wholesale Price 225 283 268 263 306 289
Ind. Avg. P/Q/Rating 4.2 5.1 5.3 5.6 6.4 6.1
Efforts Number of Models 3.0 3.0 3.0 3.0 3.0 3.0
Retailer Support ($/unit) 4.80 7.10 6.10 8.00 6.90 8.70
Advertising Budget 2,500 2,500 2,640 3,140 3,580 3,570
Website Displays 1,500 1,500 2,040 2,000 2,010 2,110
Sales Promotions 1wks/10.0% 1wks/10.4% 1wks/17.0% 1wks/12.4% 2wks/14.9% 2wks/16.0%
Warranty Period 60 days 90 days 180 days 160 days 190 days 216 days
EUROPE-AFRICA
Wholesale Price ($/unit) 224 256 258 262 276 269
Retailer Support ($000s) 1440 1800 1950 2400 4000 3500
Advertising Budget ($000s) 1500 2300 2600 2750 5000 3000
Website Displays/Info ($000s) 1200 1200 1500 1800 1950 1700
Sales Promotions (weeks/discount) 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22%
Warranty Period 90 days 180 days 180 days 180 days 180 days 180 days
Anticipated Wholesale Price 225 283 269 263 306 289
Ind. Avg. P/Q/Rating 4.2 5.1 5.3 5.6 6.4 6.1
Efforts Number of Models 3.0 3.0 3.0 3.0 3.0 3.0
Retailer Support ($/unit) 4.80 6.40 6.80 6.90 6.80 8.40
Advertising Budget 2,400 1,460 2,320 1,980 2,080 2,680
Website Displays 1,500 1,220 1,370 1,520 1,560 1,610
Sales Promotions 1wks/10.0% 1wks/10.4% 1wks/15.0% 1wks/12.4% 2wks/15.0% 2wks/17.8%
Warranty Period 60 days 90 days 180 days 160 days 190 days 216 days
Copyright © 2019 GLO-BUS Software, Inc. Printed 24-May-20 at 6:19 pm — Page 1
AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Image Sensor Size 11mm 11mm 11mm 11mm 11mm 11mm
LCD Display Screen 610k 1040k 1040k 1040k 1040k 1040k
Image Quality (maximum resolution) 3840×2160 3840×2160 3840×2160 3840×2160 3840×2160 3840×2160
Number of Photo Modes (video / still) 6/3 8/3 8/3 8/3 8/3 8/3
Product Camera Housing 8 10 10 10 10 10
Enhancements Editing / Sharing 10 11 11 12 12 12
($ spent per camera)
Included Access. 8 10 10 10 10 10
Extra Performance Features 4 4 4 4 4 4
Number of AC Camera Models 2 2 2 2 2 2
Product R&D Expenditures ($000s) 16000 16000 20000 16000 12000 6000
UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Built-In Camera (company's best model +) Min Upgrd Min Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd
GPS / WiFi / Bluetooth Enhanced Enhanced Enhanced Advanced Advanced Advanced
Battery Pack (max. flight time in minutes) 15 15 18 21 25 25
Number of Rotors 8 6 6 6 8 8
Rotor Performance Enhanced Enhanced Enhanced Advanced Advanced Advanced
Body Frame Construction Fi-glass Fi-glass Fi-glass Fi-glass Carbon Fi Carbon Fi
Obstacle Sensors 360° Bas 360°Bas 360° Enh 360° Enh 360° Enh 360° Enh
Camera Stabilization Device Enhanced Enhanced Enhanced Enhanced Advanced Advanced
Extra Performance Features 4 4 5 6 8 8
Number of UAV Drone Models 1 1 1 1 1 1
Product R&D Expenditures ($000s) 18000 18000 24000 24000 27000 24000
AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
NORTH AMERICA
Wholesale Price ($/unit) 224 256 257 262 276 270
Retailer Support ($000s) 1800 2200 2450 2650 4500 3500
Advertising Budget ($000s) 1500 2500 2700 3400 5000 3000
Website Displays/Info ($000s) 1500 1700 2000 3000 3250 2000
Sales Promotions (weeks/discount) 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22%
Warranty Period 120 days 180 days 180 days 180 days 180 days 180 days
Anticipated Wholesale Price 225 283 268 263 306 289
Ind. Avg. P/Q/Rating 4.2 5.1 5.3 5.6 6.4 6.1
Efforts Number of Models 3.0 3.0 3.0 3.0 3.0 3.0
Retailer Support ($/unit) 4.80 7.10 6.10 8.00 6.90 8.70
Advertising Budget 2,500 2,500 2,640 3,140 3,580 3,570
Website Displays 1,500 1,500 2,040 2,000 2,010 2,110
Sales Promotions 1wks/10.0% 1wks/10.4% 1wks/17.0% 1wks/12.4% 2wks/14.9% 2wks/16.0%
Warranty Period 60 days 90 days 180 days 160 days 190 days 216 days
EUROPE-AFRICA
Wholesale Price ($/unit) 224 256 258 262 276 269
Retailer Support ($000s) 1440 1800 1950 2400 4000 3500
Advertising Budget ($000s) 1500 2300 2600 2750 5000 3000
Website Displays/Info ($000s) 1200 1200 1500 1800 1950 1700
Sales Promotions (weeks/discount) 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22% 1wk/22%
Warranty Period 90 days 180 days 180 days 180 days 180 days 180 days
Anticipated Wholesale Price 225 283 269 263 306 289
Ind. Avg. P/Q/Rating 4.2 5.1 5.3 5.6 6.4 6.1
Efforts Number of Models 3.0 3.0 3.0 3.0 3.0 3.0
Retailer Support ($/unit) 4.80 6.40 6.80 6.90 6.80 8.40
Advertising Budget 2,400 1,460 2,320 1,980 2,080 2,680
Website Displays 1,500 1,220 1,370 1,520 1,560 1,610
Sales Promotions 1wks/10.0% 1wks/10.4% 1wks/15.0% 1wks/12.4% 2wks/15.0% 2wks/17.8%
Warranty Period 60 days 90 days 180 days 160 days 190 days 216 days
Copyright © 2019 GLO-BUS Software, Inc. Printed 24-May-20 at 6:19 pm — Page 1
