Unit 1 Test Bank Questions
Which of the following usually is a characteristic of the sport/event industry? - ANSProvides
products that are different for each customer.
The core benefits to customers who purchase sport products include entertainment, health, and
- ANSacheivement.
A unique characteristic of the sport industry is that it seeks to attract markets that - ANSinclude
spectators and participants.
When a proffessional football expansion team is established in a community. the economic
impact might result in - ANSincreased job creation and more consumer spending.
The chamber of commerce for a large city estimates the income for the city generated by the
sales tax, parking fees, food-service, and the amusement tax collected as a result of a rock
concert. This is an example of _________________ impact. - ANSfiscal
Professional sports teams benefit their surrounding community by - ANSattracting tourist dollars.
The National Collegiate Athletic Association and the Professional Golfers' Association are
examples of - ANSsanctioning bodies.
One of the main differences between professional and amatuer athletes is that for the
professionals, the game is often - ANStheir occupation.
Which of the following can help create the excitement and enthusiasm that make the games
what they are: - ANSSpectators
Which of the following is an example of marketing a sport event: - ANSDistributing information
about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot be resold
is a unique characteristic of ______________ marketing. - ANSevent
One characteristic of event marketing involves promoting and selling a(n) - ANSunique
experience.
A characteristic of an event that is produced and consumed at - ANSat the same time
Which of the following usually is a characteristic of the sport/event industry? - ANSProvides
products that are different for each customer.
The core benefits to customers who purchase sport products include entertainment, health, and
- ANSacheivement.
A unique characteristic of the sport industry is that it seeks to attract markets that - ANSinclude
spectators and participants.
When a proffessional football expansion team is established in a community. the economic
impact might result in - ANSincreased job creation and more consumer spending.
The chamber of commerce for a large city estimates the income for the city generated by the
sales tax, parking fees, food-service, and the amusement tax collected as a result of a rock
concert. This is an example of _________________ impact. - ANSfiscal
Professional sports teams benefit their surrounding community by - ANSattracting tourist dollars.
The National Collegiate Athletic Association and the Professional Golfers' Association are
examples of - ANSsanctioning bodies.
One of the main differences between professional and amatuer athletes is that for the
professionals, the game is often - ANStheir occupation.
Which of the following can help create the excitement and enthusiasm that make the games
what they are: - ANSSpectators
Which of the following is an example of marketing a sport event: - ANSDistributing information
about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot be resold
is a unique characteristic of ______________ marketing. - ANSevent
One characteristic of event marketing involves promoting and selling a(n) - ANSunique
experience.
A characteristic of an event that is produced and consumed at - ANSat the same time
