UCLA COMM 10
UCLA COMM 10 Final Exam (Latest Update)
With 100% Verified Solutions.
What are the 4 functions of mass media? - ✔✔✔ - Content
Medium
Manifest
Latent
What is Content? - ✔✔✔ - the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
What is Medium? - ✔✔✔ - the main function of the media lies within the elements of the
medium itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each
other a common ground to talk about
What is Manifest? - ✔✔✔ - the function of the media that is obvious
ex: read a book because one is interested in the plot
UCLA COMM 10 Page 1
,UCLA COMM 10
What is Latent? - ✔✔✔ - the function of the media that is hidden, unintended
ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? - ✔✔✔ - Status Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
How does it Confirm Status? - ✔✔✔ - Media confirms status of organization, people, event by
reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - ✔✔✔ - Media tells what's right and
what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
UCLA COMM 10 Page 2
,UCLA COMM 10
How does it have a Narcotizing Effect? - ✔✔✔ - narcotics: destroys senses
- media blinds and distorts our senses; thus, failing to support critical thinking
ex: media floods us with information so much that we're numb and don't have time to carefully
consider
- makes us apathetic; thus, failing to raise critical questions and thinking
How does it service Political System? - ✔✔✔ - leaders use mass media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? - ✔✔✔ - brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
watching TV --> brings together
UCLA COMM 10 Page 3
, UCLA COMM 10
How does it service Economy? - ✔✔✔ - helps economy work with business/market reports
- advertising makes capitalist economy work
- sells products = more jobs
- use internet for commerce
What are the 8 functions of Mass Media served for individuals? - ✔✔✔ - Guide our Behavior
Guide our Understanding
Professional Tool
Develop Self Concept
Facilitate Social Interactions
Substitute for Social Interaction
Emotional Release
Ritualizes our Lives
How does it guide our behavior? - ✔✔✔ - what we learn from the media can influence our
actions
ex: watching movies and seeing how they behave in dates; thus, influencing one's behavior in
dates
How does it guide our understanding? - ✔✔✔ - media can influence how we think about the
world
- gives us a grasp on the world
ex: Mean World Syndrome
UCLA COMM 10 Page 4
UCLA COMM 10 Final Exam (Latest Update)
With 100% Verified Solutions.
What are the 4 functions of mass media? - ✔✔✔ - Content
Medium
Manifest
Latent
What is Content? - ✔✔✔ - the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
What is Medium? - ✔✔✔ - the main function of the media lies within the elements of the
medium itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each
other a common ground to talk about
What is Manifest? - ✔✔✔ - the function of the media that is obvious
ex: read a book because one is interested in the plot
UCLA COMM 10 Page 1
,UCLA COMM 10
What is Latent? - ✔✔✔ - the function of the media that is hidden, unintended
ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? - ✔✔✔ - Status Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
How does it Confirm Status? - ✔✔✔ - Media confirms status of organization, people, event by
reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - ✔✔✔ - Media tells what's right and
what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
UCLA COMM 10 Page 2
,UCLA COMM 10
How does it have a Narcotizing Effect? - ✔✔✔ - narcotics: destroys senses
- media blinds and distorts our senses; thus, failing to support critical thinking
ex: media floods us with information so much that we're numb and don't have time to carefully
consider
- makes us apathetic; thus, failing to raise critical questions and thinking
How does it service Political System? - ✔✔✔ - leaders use mass media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? - ✔✔✔ - brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
watching TV --> brings together
UCLA COMM 10 Page 3
, UCLA COMM 10
How does it service Economy? - ✔✔✔ - helps economy work with business/market reports
- advertising makes capitalist economy work
- sells products = more jobs
- use internet for commerce
What are the 8 functions of Mass Media served for individuals? - ✔✔✔ - Guide our Behavior
Guide our Understanding
Professional Tool
Develop Self Concept
Facilitate Social Interactions
Substitute for Social Interaction
Emotional Release
Ritualizes our Lives
How does it guide our behavior? - ✔✔✔ - what we learn from the media can influence our
actions
ex: watching movies and seeing how they behave in dates; thus, influencing one's behavior in
dates
How does it guide our understanding? - ✔✔✔ - media can influence how we think about the
world
- gives us a grasp on the world
ex: Mean World Syndrome
UCLA COMM 10 Page 4
