BSG 2 Multiple Choice
When thinking about business strategy, a ____ integrates characteristics of both low-
cost and differentiation strategy?
a. Focused
b. Combination
c. Internal
d. Competitive endeavor
e. External analysis - Answer-Combination
According to Ghemawat, _______ is/are the ability of the firm to increase willingness to
pay without increasing costs and achieve price premium.
a. Low cost strategy
b. Vision
c. Customer Choices
d. Resources
e. Differentiation - Answer-Differentiation
When using a business model approach to refine a firm's
When achieving competitive advantage using low cost strategy there are two major
ways of achieving cost advantage, one is...
a. Focus on less efficiencies
b. Develop a corporate parenting advantage
c. Develop unique strategic plans
d. Eliminating some cost-producing activities - Answer-Eliminating some cost-producing
activities
** the second is perform value chain activities more cost-effectively.
, Which of the following is NOT indicative of markets in which broad differentiation
strategy works best?
a. Needs and use of products are diverse
b. Many ways to differentiate the product that customers value
c. Rival firms allow unique differentiation approach
d. Technological changes is fast paced
e. All of the Above - Answer-Rival firms allow unique differentiation approach
According to Ghemawat, ______________ is a blueprint for delivering a valuable
product or service to customers in a way that increases a company's competitive
advantage?
a. Internal positioning
b. A business model
c. External positioning
d. Architectural drawing
e.None - Answer-A business model
.According to the lecture, in order for low cost provider strategy to work, firm must
achieve _____ on the bases of differentiation relative to competition.
a. Parity
b. Customers
c. Synthesis
d. Actions
e. None - Answer-Parity
business strategy, which of the following is not good use of value chain analysis
mentioned in class?
a. Using activities to analyze cost
b. Using activities to determine willingness to pay
c. Using activities to calculate willingness to pay
When thinking about business strategy, a ____ integrates characteristics of both low-
cost and differentiation strategy?
a. Focused
b. Combination
c. Internal
d. Competitive endeavor
e. External analysis - Answer-Combination
According to Ghemawat, _______ is/are the ability of the firm to increase willingness to
pay without increasing costs and achieve price premium.
a. Low cost strategy
b. Vision
c. Customer Choices
d. Resources
e. Differentiation - Answer-Differentiation
When using a business model approach to refine a firm's
When achieving competitive advantage using low cost strategy there are two major
ways of achieving cost advantage, one is...
a. Focus on less efficiencies
b. Develop a corporate parenting advantage
c. Develop unique strategic plans
d. Eliminating some cost-producing activities - Answer-Eliminating some cost-producing
activities
** the second is perform value chain activities more cost-effectively.
, Which of the following is NOT indicative of markets in which broad differentiation
strategy works best?
a. Needs and use of products are diverse
b. Many ways to differentiate the product that customers value
c. Rival firms allow unique differentiation approach
d. Technological changes is fast paced
e. All of the Above - Answer-Rival firms allow unique differentiation approach
According to Ghemawat, ______________ is a blueprint for delivering a valuable
product or service to customers in a way that increases a company's competitive
advantage?
a. Internal positioning
b. A business model
c. External positioning
d. Architectural drawing
e.None - Answer-A business model
.According to the lecture, in order for low cost provider strategy to work, firm must
achieve _____ on the bases of differentiation relative to competition.
a. Parity
b. Customers
c. Synthesis
d. Actions
e. None - Answer-Parity
business strategy, which of the following is not good use of value chain analysis
mentioned in class?
a. Using activities to analyze cost
b. Using activities to determine willingness to pay
c. Using activities to calculate willingness to pay
