SMPS CPSM Domain 1 Multiple Choice Questions
And Answers
Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans ANS b
Which phase of Levitt's Four Phases of Life Expectancy will have the most opportunities?
a) Development
b) Growth
c) Maturity
d) Decline ANS b
The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm ANS c
Your firm wants to identify the type of opportunities exist in a specific market. Which type of
research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review ANS a
Which approach to ethics ensures that benefits and costs are fairly distributed?
, a) Utility
b) Rights
c) Motivation
d) Justice ANS d
In which circumstance is it NOT appropriate to conduct a SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning ANS b
This is a single sentence that states what you hope to achieve in your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective ANS d
Which of the following is a publicly-sourced data resource available at no cost?
a) Census Report
b) Competitor's Annual Report
c) ENR Top 400 Survey
d) Primary Research Effort ANS a
Which of the following should be considered when developing a research budget?
a) Primary research is costlier than secondary research and should be avoided.
b) Small firms cannot afford market research and should rely on the instincts of the principles.
c) Market research is an investment, not an expense.
d) Sample sizes should be kept small, as a smaller sample is less expensive and leads to a smaller
margin of error. ANS c
And Answers
Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans ANS b
Which phase of Levitt's Four Phases of Life Expectancy will have the most opportunities?
a) Development
b) Growth
c) Maturity
d) Decline ANS b
The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm ANS c
Your firm wants to identify the type of opportunities exist in a specific market. Which type of
research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review ANS a
Which approach to ethics ensures that benefits and costs are fairly distributed?
, a) Utility
b) Rights
c) Motivation
d) Justice ANS d
In which circumstance is it NOT appropriate to conduct a SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning ANS b
This is a single sentence that states what you hope to achieve in your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective ANS d
Which of the following is a publicly-sourced data resource available at no cost?
a) Census Report
b) Competitor's Annual Report
c) ENR Top 400 Survey
d) Primary Research Effort ANS a
Which of the following should be considered when developing a research budget?
a) Primary research is costlier than secondary research and should be avoided.
b) Small firms cannot afford market research and should rely on the instincts of the principles.
c) Market research is an investment, not an expense.
d) Sample sizes should be kept small, as a smaller sample is less expensive and leads to a smaller
margin of error. ANS c
