answers
Two types of social influence Correct Answer-normative social
influence and informational social influence
normative social influence Correct Answer-normative influence involves
going along with the crowd in order to be liked and accepted
humans have a fundamental need to belong in social groups
the more we see each other behaving in a certain way or making
particular decision, the more we feel inclined to follow it
Social Rejection: Solomon Asch found that when people are in groups...
Correct Answer-Arch found that people would agree with the group
even if they knew the group was wrong - rather than suffer from social
rejection
Being correct: Informational social influence Correct Answer-
informational social influence involves going along with the crowd
because you think that the crowd knows more than you do
ex: If you look at a pinpoint of light in a dark room, the light appears to
move even though it does not actually move at all - this is the illusion of
movement which is caused by slight movements of the eye - this is
called autokinetic effect
,Group norms Correct Answer-the beliefs or behaviors that a group
people accepts as normal
pluralistic ignorance Correct Answer-error of assuming that no one in a
group perceives things as we do
key difference in information and normative social influence Correct
Answer-When the conforming person comes to believe that others are
right - this is informational
When they believe others are wrong but conform simply because they
want to avoid rejection - normative influence
public acceptance Correct Answer-conforming publicly without
necessarily believing in what we are doing or saying
public compliance Correct Answer-outwardly going along with the
group but maintaining a private, inner belief that the group is wrong
The type of conformity based on a fear of social rejection is called
______. Correct Answer-public compliance
The autokinetic effect is a(n) _____ . Correct Answer-illusion of
perceived movement
, techniques based on commitment and consistency Correct Answer-foot
in the door technique
low ball technique
bait and switch technique
labeling technique
foot-in-the-door technique Correct Answer-asking for a small
commitment and, after gaining compliance, asking for a bigger
commitment
low ball technique Correct Answer-persuasive technique in which the
seller of a product starts by quoting a low sales price and then mentions
all of the add-on costs once the customer has agreed to purchase the
product
bait-and-switch technique Correct Answer-gaining a commitment to an
arrangement, then making the arrangement unavailable or unappealing
and offering a more costly arrangement
ex: car salesman tells you about a car for a cheap price, once you go the
car is gone so then the salesman tries to get you to buy a different car
thats more expensive