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Summary IEB English Visual Literacy Guide_ (2024_2025)

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I provide a structured guide for analyzing visual literacy pieces, covering elements such as purpose, composition, color, symbolism, and irony. I suggest using the “CAPTIONS” acronym as a memory aid during exams to remember each element: Composition, Audience & Purpose, Placement, Typography, Imagery, Overall Tone, Notable Techniques, and Summary. Visual literacy is critical in Grade 11/12 IEB English as it enhances critical thinking, comprehension of multimodal texts, and communication skills. This skill prepares students for digital and media-rich environments and helps them critically analyze information. I introduce key concepts with definitions and their importance, including Composition, Framing, Color, Contrast, Symbolism, Typography, Body Language, Lighting, Perspective, Scale, Gaze, Texture, Juxtaposition, Irony, and Mood & Tone. This table-format breakdown allows quick reference to each concept’s role in visual analysis. By familiarizing yourself with these concepts, you’ll have a solid foundation for analyzing any visual literacy piece, helping you uncover deeper meanings and evaluate the effectiveness of visual elements in conveying messages.

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IEB English Visual Literacy Guide: (2024/2025)

By teaching visual literacy, the IEB English curriculum aligns with global educational priorities
that foster critical analysis, comprehension, and communication in a multimedia context.
This skill set helps Grade 11/12 students engage with and understand complex ideas in both
their academic journey and daily lives, making them more informed and insightful individuals.




INDEX

1. Visual Literacy Key Concepts…………………………………………………………………….

2. Visual Literacy Remembrance trick/acronym…………………………………………………..

3. Identify the Purpose and Audience………………………………………………………………

4. Examine the Composition and Layout…………………………………………………………..

5. Analyze Visual Elements and Techniques………………………………………………………

6. Explore the Use of Symbols and Imagery………………………………………………………

7. Examine Typography and Textual Elements……………………………………………………

8. Interpret Language, Tone, and Register………………………………………………………...

9. Identify and Evaluate Techniques like Irony, Satire, and Paradox……………………………

10. Assess the Use of Space and Proximity………………………………………………………..

11. Analyze Body Language and Facial Expressions (if applicable).........................................

12. Consider the Context and Background of the Piece…………………………………………..

13. Summarize Your Analysis………………………………………………………………………...

14. Example Analysis Using This Framework………………………………………………………

, Key Concepts For English Visual Literacy Analysis:


Concept Definition Importance



Composition Arrangement of elements Guides the viewer's eye, emphasizes
within a visual piece. important aspects of the image.



Framing Positioning of the subject Focuses attention or creates context;
within the boundaries of close-ups feel intimate, while wide shots
the image. show the environment.



Color Hues and tones used in Evokes emotions and suggests meanings
an image. (e.g., red for passion or danger, blue for
calmness); influences tone and mood.



Contrast Difference between Highlights specific areas, creates visual
elements, such as interest; high contrast draws attention, low
light/dark or color. contrast creates a softer mood.



Symbolism Use of images or symbols Conveys abstract concepts, adds layers to
to represent ideas beyond the message (e.g., heart for love, broken
their literal meaning. chain for freedom).



Typography Style and appearance of Font style, size, and placement affect
text within a visual. readability and set tone (e.g., bold for
importance, script for elegance).



Body Language & Gestures, posture, and Provides insight into emotions,
Facial Expression expressions of characters relationships, or intentions, adding depth to
in the image. interpretation.
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