Food and Beverage Management
Midterm Exam Questions with Correct
Answers
Reasons to go into restaurant business - Answer-Money, potential for buyout, place to
socialize, challenge, habit, fun lifestyle, opportunity to express yourself
Boulanger - Answer-1767, father of the modern restaurant. Sold souls "restorantes".
1794: French Revolution - Answer-Chefs to the former nobility had no employment.
Some stayed and opened restaurants; some went to Europe; many felt to America
American style restaurants - Answer-1919: 42,600 restaurants
First hamburger chain - Answer-White Castle, 1921
Delmonico's - Answer-1832-1900 New York City
Following WWII - Answer-Americans took the road, rapid development of hotels and
coffee shops. Kentucky fried chicken, "Colonel" Harland Sanders. McDonald's, Ray
Kroc.
1960s-1970s - Answer-Emergence of chains (Taco Bell)
Challenges of restaurant operation - Answer-Long hours, family can suffer, failing
economy, lack of consumer spending.
Restaurant operators and stuff must - Answer-Enjoy serving people, be tireless, have
lots of energy, be outgoing, have knowledge of food.
Highest failure rate during first year Dr. Parsa - Answer-26%
Dr Parsa second year failure rate - Answer-19%
Dr Parsa third year failure rate - Answer-14%
Dr Parsa three year period failure rate - Answer-59%
Career and investment options - Answer-Buy an existing restaurant, build a new
restaurant and operate it, manage a restaurant for someone else
Most common reason people seek restaurant ownership - Answer-Possible financial
rewards
, Global issues in restaurant business - Answer-Many restaurants have similar concerns
and goals, using more focused forms of promotion- social media, technology has shrunk
the playing field
Chain restaurant advantages - Answer-Recognition in the marketplace, great
advertising clout, sophisticated systems development, discounted purchasing
Independent restaurant advantages - Answer-Easy to open, plenty of room in certain
locations, buy out by larger companies
Columbia Restaurant - Answer-Tampa Florida, celebrating 100th birthday. 5th
generation family owned restaurant chain
Franchising involves - Answer-Building design, menu and marketing plans, training
provided, marketing and management support
Franchisors - Answer-Halo with site selection and review, assist with design and
building preparation, help with preparation for opening, train managers and staff
Sand which shops - Answer-Simple to open and operate, little or no cooking required,
limited kitchen equipment needed
Plate house - Answer-1870s, first known quick-service restaurant
Pop up restaurants - Answer-Appear for only a few days, challenges include: ordering
the right amount of food.
Quick-Casual Restaurant - Answer-Use of high quality ingredient, fresh made to order
menu items, healthy options, carry out meals
family restaurant - Answer-Frequently located within easy reach of suburbs, informal-
simple menu,
Casual restaurant - Answer-Fits societal trend of relaxed lifestyle, signature food items,
comfortable homey decor. Ex: Applebee's
fine-dining restaurant - Answer-Average check of $60 or more, small restaurants- less
than 100 seats
Hotel restaurant - Answer-Elegant decor, outside restaurant operations, well trained
experienced chefs
Porterhouse Steak - Answer-T-bone and tenderloin
Midterm Exam Questions with Correct
Answers
Reasons to go into restaurant business - Answer-Money, potential for buyout, place to
socialize, challenge, habit, fun lifestyle, opportunity to express yourself
Boulanger - Answer-1767, father of the modern restaurant. Sold souls "restorantes".
1794: French Revolution - Answer-Chefs to the former nobility had no employment.
Some stayed and opened restaurants; some went to Europe; many felt to America
American style restaurants - Answer-1919: 42,600 restaurants
First hamburger chain - Answer-White Castle, 1921
Delmonico's - Answer-1832-1900 New York City
Following WWII - Answer-Americans took the road, rapid development of hotels and
coffee shops. Kentucky fried chicken, "Colonel" Harland Sanders. McDonald's, Ray
Kroc.
1960s-1970s - Answer-Emergence of chains (Taco Bell)
Challenges of restaurant operation - Answer-Long hours, family can suffer, failing
economy, lack of consumer spending.
Restaurant operators and stuff must - Answer-Enjoy serving people, be tireless, have
lots of energy, be outgoing, have knowledge of food.
Highest failure rate during first year Dr. Parsa - Answer-26%
Dr Parsa second year failure rate - Answer-19%
Dr Parsa third year failure rate - Answer-14%
Dr Parsa three year period failure rate - Answer-59%
Career and investment options - Answer-Buy an existing restaurant, build a new
restaurant and operate it, manage a restaurant for someone else
Most common reason people seek restaurant ownership - Answer-Possible financial
rewards
, Global issues in restaurant business - Answer-Many restaurants have similar concerns
and goals, using more focused forms of promotion- social media, technology has shrunk
the playing field
Chain restaurant advantages - Answer-Recognition in the marketplace, great
advertising clout, sophisticated systems development, discounted purchasing
Independent restaurant advantages - Answer-Easy to open, plenty of room in certain
locations, buy out by larger companies
Columbia Restaurant - Answer-Tampa Florida, celebrating 100th birthday. 5th
generation family owned restaurant chain
Franchising involves - Answer-Building design, menu and marketing plans, training
provided, marketing and management support
Franchisors - Answer-Halo with site selection and review, assist with design and
building preparation, help with preparation for opening, train managers and staff
Sand which shops - Answer-Simple to open and operate, little or no cooking required,
limited kitchen equipment needed
Plate house - Answer-1870s, first known quick-service restaurant
Pop up restaurants - Answer-Appear for only a few days, challenges include: ordering
the right amount of food.
Quick-Casual Restaurant - Answer-Use of high quality ingredient, fresh made to order
menu items, healthy options, carry out meals
family restaurant - Answer-Frequently located within easy reach of suburbs, informal-
simple menu,
Casual restaurant - Answer-Fits societal trend of relaxed lifestyle, signature food items,
comfortable homey decor. Ex: Applebee's
fine-dining restaurant - Answer-Average check of $60 or more, small restaurants- less
than 100 seats
Hotel restaurant - Answer-Elegant decor, outside restaurant operations, well trained
experienced chefs
Porterhouse Steak - Answer-T-bone and tenderloin
