CHAPTER 9 TEST BANK QUESTIONS AND ANSWERS WITH SOLUTIONS 2025

1) Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior. A) constructive process B) mental budget C) diet D) cognitive process - ANSWER B 2) According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice. A) cognitive processing B) mental processing C) constructive processing D) behavioral processing - ANSWER C 3) A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making? A) cognitive B) limited C) habitual D) affective - ANSWER A 4) The first stage in the consumer decision-making process is ________. A) info