Google Search Certification Exam
Questions and Answers
An advertiser wants to improve the position of ads on Google but isn't willing to raise
bids. What else could increase Ad Rank?
-Make changes to improve the components of Quality Score
-Change keyword match types from exact match to phrase match
-Review impression share data to identify missed opportunities
-Lower bids on keywords with a low clickthrough rate (CTR) - Answers -Make changes
to improve the components of Quality Score
With call extensions, a customer who searches for Thai food on her mobile phone can
see an ad for a Thai restaurant, along with a phone number, and make the call with one
click. How is that priced?
-The same as when someone clicks on an ad
-By the minute, based on the length of the call
-Negotiated in advance, with bulk discounts
-Flat fee, based on the caller's phone model - Answers -The same as when someone
clicks on an ad
Dynamic search ads would be most helpful for:
-moving an ad's position dynamically in whatever direction a person's eyes are looking
-a local restaurant with a dynamically changing menu that offers fresh, new entrees
every day
-a global, online clothing retailer that changes its inventory seasonally
-campaigns that need to reduce exposure on competitive keywords - Answers -a global,
online clothing retailer that changes its inventory seasonally
If an advertiser has the same keyword in 2 different ad groups, the one entered in a
given auction will have the:
-highest maximum cost-per-click (CPC) bid
-most historical data in the account
-best Quality Score
-highest Ad Rank - Answers -highest Ad Rank
,Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling
flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single
ad group?
-To make sure "Sweet & spicy coconut" continues to be the bestseller
-To show ads promoting all the flavors to people searching for "gourmet popcorn"
-To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
-It's most efficient to have a single ad group - Answers -To show ads promoting "Sweet
& spicy coconut" to people searching for that flavor
Having launched her first Search campaign, Asha wants to know just how many calls
are being generated from the number in her ads, on her website, or clicks on a phone
number on her mobile website. What conversion source should she track?
-Imports
-Apps
-Phone calls
-Website - Answers -Phone calls
You want to use AdWords to promote your dog-sitting service. What kind of campaign
might you create to reach dog owners, whether they're searching on Google or surfing a
pet-supply website?
-Universal App
-Search Network
-Display Network
-Search Network with Display opt-in - Answers -Search Network with Display opt-in
To create a customer experience that's relevant and useful at every touchpoint, a
search advertiser should focus on:
-launching a cross-device campaign
-carrying over the theme of her traditional ad campaign to her online campaign
-running ads only on mobile devices
-addressing consumers' needs - Answers -Addressing consumers' needs
You're reviewing the paid & organic search report for a client who runs a Maui
snorkeling tour business, and you see that her business appears only in organic search
for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use
this information to:
-increase the bids for the keywords that include the terms "boat," "snorkeling," and
"beachside"
-lower the budget for all of her campaigns that contain these queries as keywords
-increase the budget for all of her campaigns that contain these queries as keywords
, -create 2 separate ad groups focused on boat and beachside snorkeling and include
these queries as keywords - Answers -create 2 separate ad groups focused on boat
and beachside snorkeling and include these queries as keywords
If you're currently using text, display, and video ads but also want to more specifically
control spending on ads that appear when someone searches on Google, which
additional campaign type would you choose?
-Universal App
-Search Network with Display opt-in
-Display Network
-Search Network - Answers -Search Network
Chanara, a senior account manager at a large digital agency, likes having an AdWords
manager account. What can she do with a manager account that she can't do with an
individual account?
-Use a single sign-in for all accounts
-Upgrade multiple manager accounts
-Access the AdWords Application Programming Interface (API)
-Upgrade each individual AdWords account - Answers -Use a single sign-in for all
accounts
Blake is selling baseball caps and using conversion tracking. What information might he
learn from the conversion tracking data?
-Most people clicking on his ad already own at least 1 baseball cap
-Most of his customers are watching a ballgame when they visit his site
-Lots of his site visitors are signing up for his baseball trivia newsletter
-Lots of his site visitors are 49ers fans - Answers -Lots of his site visitors are signing up
for his baseball trivia newsletter
High quality ratings for an ad can:
-increase how often people click on it
-improve its position
-increase its average cost-per-click (avg. CPC) bid
-be achieved with an increase in bid - Answers -improve its position
To get an idea of whether you should continue to run a Search Network campaign on
search partner sites, you can:
-evaluate the campaign's performance on search partner sites vs. display partner sites
-segment the campaign's data by network and evaluate its performance on search
partner sites
Questions and Answers
An advertiser wants to improve the position of ads on Google but isn't willing to raise
bids. What else could increase Ad Rank?
-Make changes to improve the components of Quality Score
-Change keyword match types from exact match to phrase match
-Review impression share data to identify missed opportunities
-Lower bids on keywords with a low clickthrough rate (CTR) - Answers -Make changes
to improve the components of Quality Score
With call extensions, a customer who searches for Thai food on her mobile phone can
see an ad for a Thai restaurant, along with a phone number, and make the call with one
click. How is that priced?
-The same as when someone clicks on an ad
-By the minute, based on the length of the call
-Negotiated in advance, with bulk discounts
-Flat fee, based on the caller's phone model - Answers -The same as when someone
clicks on an ad
Dynamic search ads would be most helpful for:
-moving an ad's position dynamically in whatever direction a person's eyes are looking
-a local restaurant with a dynamically changing menu that offers fresh, new entrees
every day
-a global, online clothing retailer that changes its inventory seasonally
-campaigns that need to reduce exposure on competitive keywords - Answers -a global,
online clothing retailer that changes its inventory seasonally
If an advertiser has the same keyword in 2 different ad groups, the one entered in a
given auction will have the:
-highest maximum cost-per-click (CPC) bid
-most historical data in the account
-best Quality Score
-highest Ad Rank - Answers -highest Ad Rank
,Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling
flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single
ad group?
-To make sure "Sweet & spicy coconut" continues to be the bestseller
-To show ads promoting all the flavors to people searching for "gourmet popcorn"
-To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
-It's most efficient to have a single ad group - Answers -To show ads promoting "Sweet
& spicy coconut" to people searching for that flavor
Having launched her first Search campaign, Asha wants to know just how many calls
are being generated from the number in her ads, on her website, or clicks on a phone
number on her mobile website. What conversion source should she track?
-Imports
-Apps
-Phone calls
-Website - Answers -Phone calls
You want to use AdWords to promote your dog-sitting service. What kind of campaign
might you create to reach dog owners, whether they're searching on Google or surfing a
pet-supply website?
-Universal App
-Search Network
-Display Network
-Search Network with Display opt-in - Answers -Search Network with Display opt-in
To create a customer experience that's relevant and useful at every touchpoint, a
search advertiser should focus on:
-launching a cross-device campaign
-carrying over the theme of her traditional ad campaign to her online campaign
-running ads only on mobile devices
-addressing consumers' needs - Answers -Addressing consumers' needs
You're reviewing the paid & organic search report for a client who runs a Maui
snorkeling tour business, and you see that her business appears only in organic search
for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use
this information to:
-increase the bids for the keywords that include the terms "boat," "snorkeling," and
"beachside"
-lower the budget for all of her campaigns that contain these queries as keywords
-increase the budget for all of her campaigns that contain these queries as keywords
, -create 2 separate ad groups focused on boat and beachside snorkeling and include
these queries as keywords - Answers -create 2 separate ad groups focused on boat
and beachside snorkeling and include these queries as keywords
If you're currently using text, display, and video ads but also want to more specifically
control spending on ads that appear when someone searches on Google, which
additional campaign type would you choose?
-Universal App
-Search Network with Display opt-in
-Display Network
-Search Network - Answers -Search Network
Chanara, a senior account manager at a large digital agency, likes having an AdWords
manager account. What can she do with a manager account that she can't do with an
individual account?
-Use a single sign-in for all accounts
-Upgrade multiple manager accounts
-Access the AdWords Application Programming Interface (API)
-Upgrade each individual AdWords account - Answers -Use a single sign-in for all
accounts
Blake is selling baseball caps and using conversion tracking. What information might he
learn from the conversion tracking data?
-Most people clicking on his ad already own at least 1 baseball cap
-Most of his customers are watching a ballgame when they visit his site
-Lots of his site visitors are signing up for his baseball trivia newsletter
-Lots of his site visitors are 49ers fans - Answers -Lots of his site visitors are signing up
for his baseball trivia newsletter
High quality ratings for an ad can:
-increase how often people click on it
-improve its position
-increase its average cost-per-click (avg. CPC) bid
-be achieved with an increase in bid - Answers -improve its position
To get an idea of whether you should continue to run a Search Network campaign on
search partner sites, you can:
-evaluate the campaign's performance on search partner sites vs. display partner sites
-segment the campaign's data by network and evaluate its performance on search
partner sites
