Google ads display certification exam
questions and answers
What is your advertising objective if you've just launched a product and would like to
show your ads to a varied group of consumers? - Answers -Build awareness
An advertiser who sells coffee beans adds the keyword "Java" to an ad group. After two
weeks, she runs a placement performance report and notices that the ad is showing up
on websites about JavaScript programming. What would she do to avoid appearing on
these irrelevant sites? - Answers -Exclude "Programming" as a topic
If you'd like users to feel in a survey on your website, which marketing objectives do you
need to select when setting up your display campaign? - Answers -Drive action
Your client wants to reach customers who are browsing content relevant to the
company's keywords and highly likely to buy their products. You recommend using the
search network with display opt-in because the display option: - Answers -Uses
keywords to Target web pages with relevant content and uses predictive models to
determine which pages are most likely to result in conversions.
Jackie is an advertiser who wants to reach people by using both remarketing and
shopping ads. What's the best targeting strategy for her? - Answers -Create separate
remarketing and shopping campaigns.
How long should appetizers wait after creating a new display campaign before
analyzing its performance? - Answers -1 - 2 weeks
you'd like to show your ads to users searching for custom t-shirts. Which targeting
method can you use? - Answers -keyword targeting
Which practice would be acceptable under Google's editorial and technical
requirements? - Answers -promoting documented copyrighted content
your client wants to reach new parents with ads for organic baby food. What kind of
targeting would you recommend? - Answers -similar audiences
James has a campaign for an online training course and wants to understand how his
campaigns are driving course cells and less than sign ups. What information can he
learn from conversion tracking? (Choose 2) - Answers -1. Which age group and gender
is more likely to sign up for a course after seeing the ad.
2. How many people signed up for lessons after seeing the ad.
, What does remarketing allow you to do? (Choose 2) - Answers -1. reconnect with
people who have previously with spin your website or mobile app by showing them
relevant ads as they browse the web.
2. Tailor your ads to users based on their previous actions on your website or app.
An advertiser would benefit from using affinity audience targeting if they want to reach
people. - Answers -with a particular broad interest for example sports fans
What is your advertising objective if you want to ensure your content catches the eye of
the people who want what you offer? - Answers -Influence consideration
The dynamic remarketing tag collects data such as: - Answers -types of pages viewed
How does an extension work on a display ad? - Answers -it adds extra information, like
a location or phone number
Hayley's client wants to drive sales of her new cookbook that's about gluten-free
desserts. If Hayley sets up a display Network campaign that targets potential customers
using keywords and topics and the "Target and bidding" settings, her clients ads can
show when - Answers -the keywords and topics match
Which functionality applies to HTML5 ads? - Answers -they're easy to update and don't
require plugins
which report should advertisers run to see which display Network properties displayed
their ads and view associated statistics? - Answers -placement performance
Someone browse the internet sees a Google ads display ad for laptop computers on a
display Network site but doesn't click on it. two weeks later she's interested in buying a
laptop and decides to visit the site from the ad. she finds the site by doing a Google
search goes directly to it and buys the laptop. In this scenario, view-through conversions
would be valuable for The advertiser because it could - Answers -measure the number
of conversions associated with ad impressions
what's report is helpful when using site and category exclusions - Answers -placement
report
cost per thousand impressions CPM bidding is only available for - Answers -campaigns
that Target the display Network
when planning a campaign the first thing an advertiser thinks about should be - Answers
-the advertisers goals
when using cost per acquisition bidding an advertiser bids using a maximum CPA and
pays by - Answers -click
questions and answers
What is your advertising objective if you've just launched a product and would like to
show your ads to a varied group of consumers? - Answers -Build awareness
An advertiser who sells coffee beans adds the keyword "Java" to an ad group. After two
weeks, she runs a placement performance report and notices that the ad is showing up
on websites about JavaScript programming. What would she do to avoid appearing on
these irrelevant sites? - Answers -Exclude "Programming" as a topic
If you'd like users to feel in a survey on your website, which marketing objectives do you
need to select when setting up your display campaign? - Answers -Drive action
Your client wants to reach customers who are browsing content relevant to the
company's keywords and highly likely to buy their products. You recommend using the
search network with display opt-in because the display option: - Answers -Uses
keywords to Target web pages with relevant content and uses predictive models to
determine which pages are most likely to result in conversions.
Jackie is an advertiser who wants to reach people by using both remarketing and
shopping ads. What's the best targeting strategy for her? - Answers -Create separate
remarketing and shopping campaigns.
How long should appetizers wait after creating a new display campaign before
analyzing its performance? - Answers -1 - 2 weeks
you'd like to show your ads to users searching for custom t-shirts. Which targeting
method can you use? - Answers -keyword targeting
Which practice would be acceptable under Google's editorial and technical
requirements? - Answers -promoting documented copyrighted content
your client wants to reach new parents with ads for organic baby food. What kind of
targeting would you recommend? - Answers -similar audiences
James has a campaign for an online training course and wants to understand how his
campaigns are driving course cells and less than sign ups. What information can he
learn from conversion tracking? (Choose 2) - Answers -1. Which age group and gender
is more likely to sign up for a course after seeing the ad.
2. How many people signed up for lessons after seeing the ad.
, What does remarketing allow you to do? (Choose 2) - Answers -1. reconnect with
people who have previously with spin your website or mobile app by showing them
relevant ads as they browse the web.
2. Tailor your ads to users based on their previous actions on your website or app.
An advertiser would benefit from using affinity audience targeting if they want to reach
people. - Answers -with a particular broad interest for example sports fans
What is your advertising objective if you want to ensure your content catches the eye of
the people who want what you offer? - Answers -Influence consideration
The dynamic remarketing tag collects data such as: - Answers -types of pages viewed
How does an extension work on a display ad? - Answers -it adds extra information, like
a location or phone number
Hayley's client wants to drive sales of her new cookbook that's about gluten-free
desserts. If Hayley sets up a display Network campaign that targets potential customers
using keywords and topics and the "Target and bidding" settings, her clients ads can
show when - Answers -the keywords and topics match
Which functionality applies to HTML5 ads? - Answers -they're easy to update and don't
require plugins
which report should advertisers run to see which display Network properties displayed
their ads and view associated statistics? - Answers -placement performance
Someone browse the internet sees a Google ads display ad for laptop computers on a
display Network site but doesn't click on it. two weeks later she's interested in buying a
laptop and decides to visit the site from the ad. she finds the site by doing a Google
search goes directly to it and buys the laptop. In this scenario, view-through conversions
would be valuable for The advertiser because it could - Answers -measure the number
of conversions associated with ad impressions
what's report is helpful when using site and category exclusions - Answers -placement
report
cost per thousand impressions CPM bidding is only available for - Answers -campaigns
that Target the display Network
when planning a campaign the first thing an advertiser thinks about should be - Answers
-the advertisers goals
when using cost per acquisition bidding an advertiser bids using a maximum CPA and
pays by - Answers -click
