Google Ads Cert Exam with correct
Answers
What are the Google Ads Campaign Types? - Answers -Search
Display
Video
Shopping
Aps
Specialized
What is a Google Search Campaign type? - Answers -Search - Appears next to search
results - target potential customers
What is a google display Campaign type? - Answers -Display - appears across a
network of sites, used to increase exposure and reach audiences with specific interests.
What is a Video Campaign Type? - Answers -Video - Brings your story to life on video
sites like youtube
What is a shopping campaign type? - Answers -Shopping - on google shopping sites ,
good for online and local reach and to find quality leads (they are buyers)
What is an Aps campaign type? - Answers -App - In play store for app sales
What is a specialized local campaign type? - Answers -Local - multi-platform, search,
maps, display & youtube
What is a specialized hotel campaign type? - Answers -Hotel - search, maps & assistant
What is a specialized Discovery campaign type? - Answers -Discovery - Youtube, Home
feed, Gmail, Google Discover Feed
Display campaigns will - Answers -Increase brand awareness when users are browsing
content they are interested in
Shopping campaigns will - Answers -Promote your products, share inventory details,
and boost your traffic
Search campaigns will - Answers -Drive users to your site when searching for similar
products
, Video campaigns will - Answers -reach target audience at scale and bring life to your
story
What are smart campaigns - Answers -An automated tool for small businesses to save
time but create ads across search, display and maps.
What are ways to optimize campaigns? - Answers -Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)
Campaigns are created around what? - Answers -A marketing goal
What are the networks for google ads? - Answers -Search, Play, Shopping & maps, as
well as google partners' sites
What is the budget - Answers -Average amount you want to spend per day
What are ad groups used for? - Answers -They are based on a unique list of keywords
and are created around themes or products.
What are the 3 parts of a text ad? - Answers -Headline, URL, Descpription
What are Dynamic Search Ads? - Answers -Dynamically created ads based upon your
website
What are the options for ad displays? - Answers -Extensions, Start/End dates,
scheduling, delivery (what pace to spend ad budget throughout the day)
To increase sales at the end of the year sale, do what? - Answers -Create an end of the
year ad group
What is the default search match type? - Answers -Broad - matches any similar
keyword, even misspelled. Useful for avoiding making long lists of keywords.
What does the + sign broad match modifier do? - Answers -Only allows close variations
of the search terms. Allows you to indicate there are certain concepts related to the
keywords that MUST be present in the search.
What is phrase match (" ") - Answers -precise phrase, with no terms between words.
Good for targeting a specific brand.
What does [ ] do on search matches? - Answers -Exact match. Will find similar terms
(bike or bicycle) but won't match if there are other terms in the search (like sale). Very
specific
Answers
What are the Google Ads Campaign Types? - Answers -Search
Display
Video
Shopping
Aps
Specialized
What is a Google Search Campaign type? - Answers -Search - Appears next to search
results - target potential customers
What is a google display Campaign type? - Answers -Display - appears across a
network of sites, used to increase exposure and reach audiences with specific interests.
What is a Video Campaign Type? - Answers -Video - Brings your story to life on video
sites like youtube
What is a shopping campaign type? - Answers -Shopping - on google shopping sites ,
good for online and local reach and to find quality leads (they are buyers)
What is an Aps campaign type? - Answers -App - In play store for app sales
What is a specialized local campaign type? - Answers -Local - multi-platform, search,
maps, display & youtube
What is a specialized hotel campaign type? - Answers -Hotel - search, maps & assistant
What is a specialized Discovery campaign type? - Answers -Discovery - Youtube, Home
feed, Gmail, Google Discover Feed
Display campaigns will - Answers -Increase brand awareness when users are browsing
content they are interested in
Shopping campaigns will - Answers -Promote your products, share inventory details,
and boost your traffic
Search campaigns will - Answers -Drive users to your site when searching for similar
products
, Video campaigns will - Answers -reach target audience at scale and bring life to your
story
What are smart campaigns - Answers -An automated tool for small businesses to save
time but create ads across search, display and maps.
What are ways to optimize campaigns? - Answers -Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)
Campaigns are created around what? - Answers -A marketing goal
What are the networks for google ads? - Answers -Search, Play, Shopping & maps, as
well as google partners' sites
What is the budget - Answers -Average amount you want to spend per day
What are ad groups used for? - Answers -They are based on a unique list of keywords
and are created around themes or products.
What are the 3 parts of a text ad? - Answers -Headline, URL, Descpription
What are Dynamic Search Ads? - Answers -Dynamically created ads based upon your
website
What are the options for ad displays? - Answers -Extensions, Start/End dates,
scheduling, delivery (what pace to spend ad budget throughout the day)
To increase sales at the end of the year sale, do what? - Answers -Create an end of the
year ad group
What is the default search match type? - Answers -Broad - matches any similar
keyword, even misspelled. Useful for avoiding making long lists of keywords.
What does the + sign broad match modifier do? - Answers -Only allows close variations
of the search terms. Allows you to indicate there are certain concepts related to the
keywords that MUST be present in the search.
What is phrase match (" ") - Answers -precise phrase, with no terms between words.
Good for targeting a specific brand.
What does [ ] do on search matches? - Answers -Exact match. Will find similar terms
(bike or bicycle) but won't match if there are other terms in the search (like sale). Very
specific
