Marketing DECA Practice Exam
questions with complete solutions
Which section of a project plan should specify what is and isn't included in the project?
A. Quality management plan C. Communications management plan B. Risk management plan D. Scope
management plan - correct answer ✔✔B. Scope management plan.
A project's scope management plan determines what is included in a project and what is not included in
the project. A risk management plan is an assessment of risks and strategies for avoiding them. A
communications management plan determines how people involved in the project will communicate
with one another. A quality
Beth's Orchard sells fruit to Aaron's Fruit Warehouse, which then sells the fruit to a variety of local stores
that sell to the final consumer. In this example, the fruit is following which channel of distribution?
A. Producer to agent to consumer B. Producer to wholesaler to retailer to consumer C. Producer to agent
to wholesaler to consumer D. Producer to retailer to consumer - correct answer ✔✔B. Producer to
wholesaler to retailers to consumer
Which of the following is an activity that must take place within a channel of distribution:
A. Delivering products to customers' homes C. Promoting products B. Making payments to retailers D.
Preparing detailed marketing reports - correct answer ✔✔C. Promoting products
Which department would a marketing manager contact to make sure that enough product is on hand for
an upcoming promotion? A. Shipping C. Accounting B. Purchasing D. Customer Service - correct answer
✔✔B. Purchasing
Which of the following is a criterion for evaluating the reliability of a source: A. Style C. Timeliness B.
Length D. Type of source - correct answer ✔✔C. Timeliness
Rashid's business always puts the customer first. All of the company's decisions are made to satisfy
customer wants and needs. Rashid's company is using the __________ concept. A. customer C.
marketing B. utility D. relative - correct answer ✔✔C. Marketing
, Which of the following is a characteristic of an efficient accounting system: A. High-accessibility C.
Maintenance-free B. User-friendly D. Results-oriented - correct answer ✔✔B. User-friendly
Retrieve information quickly and easily
Which of the following sources of data would be best for a marketer who is looking for trends and
changes in his/her industry:
A. Sales invoice C. A competitor's promotional campaign B. Trade journal D. Public financial data - correct
answer ✔✔B. Trade Journal
What is a trade journal? - correct answer ✔✔A trade journal (also known as a trade magazine) is writing
that targets a specific industry or trade group. Trade journals will publish news and feature articles that
focus on topics of interest to professionals in the target industry.
(Up-to-date what is happening in the field)
How can ill-designed questionnaires affect survey participants?
A. Can make them take their time to complete the survey B. Can make them question the survey's
purpose C. Can decrease their desire to answer personal questions D. Can decrease their response rate -
correct answer ✔✔D. Can decrease response rate
A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the
worst and 5 being the best, is an example of
A. tabulating. C. sorting. B. coding. D. marking. - correct answer ✔✔B. Coding
Coding is assigning number to responses
An expert system is a special kind of computer A. hardware. C. software. B. telephony. D. database. -
correct answer ✔✔C. Software
Maxton Mart is being pressured by its vendors to pay for inventory it purchased more than 30 days ago.
However, Maxton Mart has not received its accounts receivable from customers. What business record
has Maxton Mart failed to monitor successfully?
A. Balance sheet C. Cash flow B. Income statement D. Open to buy - correct answer ✔✔C. Cash Flow
questions with complete solutions
Which section of a project plan should specify what is and isn't included in the project?
A. Quality management plan C. Communications management plan B. Risk management plan D. Scope
management plan - correct answer ✔✔B. Scope management plan.
A project's scope management plan determines what is included in a project and what is not included in
the project. A risk management plan is an assessment of risks and strategies for avoiding them. A
communications management plan determines how people involved in the project will communicate
with one another. A quality
Beth's Orchard sells fruit to Aaron's Fruit Warehouse, which then sells the fruit to a variety of local stores
that sell to the final consumer. In this example, the fruit is following which channel of distribution?
A. Producer to agent to consumer B. Producer to wholesaler to retailer to consumer C. Producer to agent
to wholesaler to consumer D. Producer to retailer to consumer - correct answer ✔✔B. Producer to
wholesaler to retailers to consumer
Which of the following is an activity that must take place within a channel of distribution:
A. Delivering products to customers' homes C. Promoting products B. Making payments to retailers D.
Preparing detailed marketing reports - correct answer ✔✔C. Promoting products
Which department would a marketing manager contact to make sure that enough product is on hand for
an upcoming promotion? A. Shipping C. Accounting B. Purchasing D. Customer Service - correct answer
✔✔B. Purchasing
Which of the following is a criterion for evaluating the reliability of a source: A. Style C. Timeliness B.
Length D. Type of source - correct answer ✔✔C. Timeliness
Rashid's business always puts the customer first. All of the company's decisions are made to satisfy
customer wants and needs. Rashid's company is using the __________ concept. A. customer C.
marketing B. utility D. relative - correct answer ✔✔C. Marketing
, Which of the following is a characteristic of an efficient accounting system: A. High-accessibility C.
Maintenance-free B. User-friendly D. Results-oriented - correct answer ✔✔B. User-friendly
Retrieve information quickly and easily
Which of the following sources of data would be best for a marketer who is looking for trends and
changes in his/her industry:
A. Sales invoice C. A competitor's promotional campaign B. Trade journal D. Public financial data - correct
answer ✔✔B. Trade Journal
What is a trade journal? - correct answer ✔✔A trade journal (also known as a trade magazine) is writing
that targets a specific industry or trade group. Trade journals will publish news and feature articles that
focus on topics of interest to professionals in the target industry.
(Up-to-date what is happening in the field)
How can ill-designed questionnaires affect survey participants?
A. Can make them take their time to complete the survey B. Can make them question the survey's
purpose C. Can decrease their desire to answer personal questions D. Can decrease their response rate -
correct answer ✔✔D. Can decrease response rate
A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the
worst and 5 being the best, is an example of
A. tabulating. C. sorting. B. coding. D. marking. - correct answer ✔✔B. Coding
Coding is assigning number to responses
An expert system is a special kind of computer A. hardware. C. software. B. telephony. D. database. -
correct answer ✔✔C. Software
Maxton Mart is being pressured by its vendors to pay for inventory it purchased more than 30 days ago.
However, Maxton Mart has not received its accounts receivable from customers. What business record
has Maxton Mart failed to monitor successfully?
A. Balance sheet C. Cash flow B. Income statement D. Open to buy - correct answer ✔✔C. Cash Flow
