1|Page | © copyright 2024/2025 | Grade A+
AMA PCM Digital Marketing Exam
Questions and Answers (100% Pass)
What are long-tail keywords?
A. Competitive keywords that show a long list of search results
B. General search phrases that will attract a large amount of visitors to your
site
C. Descriptive keywords used in less-common variations that help attract
targeted customers to your site
D. None of the above
Answer - C. (Descriptive keywords used in less-common variations that help
attract targeted customers to your site)
Which of the following steps is NOT included when reviewing a keyword list?
A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Answer - C. (Identifying demographic characteristics)
In terms of different tools for keyword research, which of the following can
help you rank specific keywords, show what your competition is doing, and
outline available opportunities?
A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What kind of information CANNOT be obtained from a keyword context?
A. The type of competition an the words other sites are favoring
B. The words search engines are automatically putting together in terms of
synonyms
C. Searchers' specific types of preferences
D. The order in which people use search terms and the order reflected in the
results.
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Answer - A. (The type of competition and the words other sites are favoring)
True of False: A page's scanability is crucial for maintaining the attention of
and connection with searchers
A. True
B. False
Answer - A. (True)
Which of the following options is NOT helpful in increasing the scanability of
your web page?
A. Rewriting content to gain more conciseness
B. Formatting for better scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
True or False: Keywords are the foundational building blocks of any online
marketing strategy that provide market intelligence and information;
however, they have no impact on offline marketing
A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page
listed in search engine results?
A. <meta>
B. <doctype>
C. <content>
D. <desc>
Answer - A. (<meta>)
Understanding how a search engine works is critical for developing a
keyword strategy. Which of the following steps does NOT correctly describe
how a search engine works?
Master01 | October, 2024/2025 | Latest update
AMA PCM Digital Marketing Exam
Questions and Answers (100% Pass)
What are long-tail keywords?
A. Competitive keywords that show a long list of search results
B. General search phrases that will attract a large amount of visitors to your
site
C. Descriptive keywords used in less-common variations that help attract
targeted customers to your site
D. None of the above
Answer - C. (Descriptive keywords used in less-common variations that help
attract targeted customers to your site)
Which of the following steps is NOT included when reviewing a keyword list?
A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Answer - C. (Identifying demographic characteristics)
In terms of different tools for keyword research, which of the following can
help you rank specific keywords, show what your competition is doing, and
outline available opportunities?
A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What kind of information CANNOT be obtained from a keyword context?
A. The type of competition an the words other sites are favoring
B. The words search engines are automatically putting together in terms of
synonyms
C. Searchers' specific types of preferences
D. The order in which people use search terms and the order reflected in the
results.
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Answer - A. (The type of competition and the words other sites are favoring)
True of False: A page's scanability is crucial for maintaining the attention of
and connection with searchers
A. True
B. False
Answer - A. (True)
Which of the following options is NOT helpful in increasing the scanability of
your web page?
A. Rewriting content to gain more conciseness
B. Formatting for better scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
True or False: Keywords are the foundational building blocks of any online
marketing strategy that provide market intelligence and information;
however, they have no impact on offline marketing
A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page
listed in search engine results?
A. <meta>
B. <doctype>
C. <content>
D. <desc>
Answer - A. (<meta>)
Understanding how a search engine works is critical for developing a
keyword strategy. Which of the following steps does NOT correctly describe
how a search engine works?
Master01 | October, 2024/2025 | Latest update
