Digital Marketing d098 Study Guide WITH COMPLETE SOLUTIONS
GRADED A+
Terms in this set (28)
digital marketing marketing using the internet and electronics
precision targeting (define segments better from collected data)
measurability
four ways digital marketing is powerful
information
interconnectivity (UGC, social media)
PULL
inbound marketing pulling customers to product using 2 way communication. consumer was already
actively seeking the marketing using social media, search engine, etc.
PUSH
outbound marketing
one way communication, company sending info out to consumers
target marketing based off of consumers behavior/lifestyle. this can not be done
behavioral targeting
without consent.
"mass customization"
individual marketing
products are created to individual specifications
local marketing clear defined geographical area
integrated marketing campaigns (IMC) combines multiple channels (email, content, tv ads) to promote consistent message
omnichannel marketing focuses on making seamless experience regardless of channel consumer chooses
difference between Integrated marketing IMC focuses on customer communication
campaign and omni channel marketing OMNI focuses on customer experience
first party data collected by company straight from consumers
1/2
GRADED A+
Terms in this set (28)
digital marketing marketing using the internet and electronics
precision targeting (define segments better from collected data)
measurability
four ways digital marketing is powerful
information
interconnectivity (UGC, social media)
PULL
inbound marketing pulling customers to product using 2 way communication. consumer was already
actively seeking the marketing using social media, search engine, etc.
PUSH
outbound marketing
one way communication, company sending info out to consumers
target marketing based off of consumers behavior/lifestyle. this can not be done
behavioral targeting
without consent.
"mass customization"
individual marketing
products are created to individual specifications
local marketing clear defined geographical area
integrated marketing campaigns (IMC) combines multiple channels (email, content, tv ads) to promote consistent message
omnichannel marketing focuses on making seamless experience regardless of channel consumer chooses
difference between Integrated marketing IMC focuses on customer communication
campaign and omni channel marketing OMNI focuses on customer experience
first party data collected by company straight from consumers
1/2
