Stukent Marketing Certification Test questions with correct
answers
Define Marketing, what are the different forms of marketing? - ** VERIFIED ANSWERS
**✔✔Advertising, selling, and delivering products to consumers or other businesses
What are the three main goals of marketing - ** VERIFIED ANSWERS **✔✔Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience - ** VERIFIED ANSWERS **✔✔Demographic of people most
likely to be interested in your product or service
Identify and define a call to action (CTA) - ** VERIFIED ANSWERS **✔✔A prompt on a website
that tells the user to take some specified action. For example on a video telling viewers to comment
and leave engagements on the content.
What is a message and what constitutes messaging in businesses - ** VERIFIED ANSWERS
**✔✔What is communicated to and percieved by and audience, messaging can be non written or
non verbal communication to a customer
Identify examples of data-driven decisions - ** VERIFIED ANSWERS **✔✔If you've ever shopped at
Amazon you have probably received a product recommendation while visiting the Amazon website
or through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead? - ** VERIFIED ANSWERS **✔✔Individuals who have shown interest in a particular
product or brand, sometimes by sharing contact information.
, Identify and explain each of the 4 P's of Marketing - ** VERIFIED ANSWERS **✔✔The Product,
The Price, The Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing. - ** VERIFIED
ANSWERS **✔✔In a one to many approach to marketing each customer will have a very similar
experience with the marketing of a product, In a one one marketing approach it involves being
willing and able to change your behavior toward an individual customer based on what the customer
tells you and what else you know about that customer.
What is Search Engine Optimization (SEO)? - ** VERIFIED ANSWERS **✔✔Search engine
optimization is the process of improving the quality and quantity of website traffic to a website or a
web page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses - ** VERIFIED ANSWERS
**✔✔The dotcom bubble was a rapid rise in U.S. technology stock equity valuations fueled by
investments in Internet-based companies in the late 1990s. The value of equity markets grew
exponentially during the dotcom bubble.
How are outbound and inbound marketing different? - ** VERIFIED ANSWERS **✔✔Outbound
marketing involves proactively reaching out to consumers to get them interested in a product. By
contrast, inbound marketing centers on creating and distributing content that draws people into your
website.
What is a social media "Platform" - ** VERIFIED ANSWERS **✔✔Using websites and applications
to communicate informally with others, find people, and share similar interests.
What platform was the first true social media network and when was it "born" - ** VERIFIED
ANSWERS **✔✔MySpace
What is Return on Investment (ROI) and why is it important for social media marketers to keep it in
mind? - ** VERIFIED ANSWERS **✔✔It allows you to better understand the effectiveness of your
work, demonstrate value to the organization, and refine your strategy over time to improve returns
as you learn.
answers
Define Marketing, what are the different forms of marketing? - ** VERIFIED ANSWERS
**✔✔Advertising, selling, and delivering products to consumers or other businesses
What are the three main goals of marketing - ** VERIFIED ANSWERS **✔✔Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience - ** VERIFIED ANSWERS **✔✔Demographic of people most
likely to be interested in your product or service
Identify and define a call to action (CTA) - ** VERIFIED ANSWERS **✔✔A prompt on a website
that tells the user to take some specified action. For example on a video telling viewers to comment
and leave engagements on the content.
What is a message and what constitutes messaging in businesses - ** VERIFIED ANSWERS
**✔✔What is communicated to and percieved by and audience, messaging can be non written or
non verbal communication to a customer
Identify examples of data-driven decisions - ** VERIFIED ANSWERS **✔✔If you've ever shopped at
Amazon you have probably received a product recommendation while visiting the Amazon website
or through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead? - ** VERIFIED ANSWERS **✔✔Individuals who have shown interest in a particular
product or brand, sometimes by sharing contact information.
, Identify and explain each of the 4 P's of Marketing - ** VERIFIED ANSWERS **✔✔The Product,
The Price, The Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing. - ** VERIFIED
ANSWERS **✔✔In a one to many approach to marketing each customer will have a very similar
experience with the marketing of a product, In a one one marketing approach it involves being
willing and able to change your behavior toward an individual customer based on what the customer
tells you and what else you know about that customer.
What is Search Engine Optimization (SEO)? - ** VERIFIED ANSWERS **✔✔Search engine
optimization is the process of improving the quality and quantity of website traffic to a website or a
web page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses - ** VERIFIED ANSWERS
**✔✔The dotcom bubble was a rapid rise in U.S. technology stock equity valuations fueled by
investments in Internet-based companies in the late 1990s. The value of equity markets grew
exponentially during the dotcom bubble.
How are outbound and inbound marketing different? - ** VERIFIED ANSWERS **✔✔Outbound
marketing involves proactively reaching out to consumers to get them interested in a product. By
contrast, inbound marketing centers on creating and distributing content that draws people into your
website.
What is a social media "Platform" - ** VERIFIED ANSWERS **✔✔Using websites and applications
to communicate informally with others, find people, and share similar interests.
What platform was the first true social media network and when was it "born" - ** VERIFIED
ANSWERS **✔✔MySpace
What is Return on Investment (ROI) and why is it important for social media marketers to keep it in
mind? - ** VERIFIED ANSWERS **✔✔It allows you to better understand the effectiveness of your
work, demonstrate value to the organization, and refine your strategy over time to improve returns
as you learn.
