Social Media Marketing Certification (Stukent) questions
with correct answers
Marketing and advertising are the same thing. - ** VERIFIED ANSWERS **✔✔False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - ** VERIFIED ANSWERS **✔✔False
Marketing is the process of communicating a company's value to the customer. - ** VERIFIED
ANSWERS **✔✔True
What are the Four P's of Marketing? - ** VERIFIED ANSWERS **✔✔Product, Price, Promotion,
Place
Target markets are identified groups of consumers who are most likely to purchase your product or
service. - ** VERIFIED ANSWERS **✔✔True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - ** VERIFIED ANSWERS **✔✔focus groups
Ads, emails, and text messages are all examples of marketing approaches. - ** VERIFIED ANSWERS
**✔✔True
Why do companies need marketing? - ** VERIFIED ANSWERS **✔✔increase sales, build customer
awareness, and acquire new customers
Which common research method is best for gathering demographic and quantitative data? - **
VERIFIED ANSWERS **✔✔surveys
, According to the reading, before creating content, what question should you ask yourself? - **
VERIFIED ANSWERS **✔✔"Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - ** VERIFIED
ANSWERS **✔✔social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-to-
many method of interaction. - ** VERIFIED ANSWERS **✔✔True
A social media marketing plan needs to be in place before your social media efforts begin. - **
VERIFIED ANSWERS **✔✔True
What was the first "true" social media network"? - ** VERIFIED ANSWERS **✔✔MySpace
What does the acronym SEO stand for? - ** VERIFIED ANSWERS **✔✔Search Engine Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - ** VERIFIED ANSWERS **✔✔False
A key performance indicator is something you can measure--usually performance-based--that helps
you evaluate the success of your business. - ** VERIFIED ANSWERS **✔✔True
Which of the following most closely represents the percentage of marketing executives you use social
media as part of their marketing strategies? - ** VERIFIED ANSWERS **✔✔over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ** VERIFIED
ANSWERS **✔✔create social media marketing objectives and goals
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? - **
VERIFIED ANSWERS **✔✔True
with correct answers
Marketing and advertising are the same thing. - ** VERIFIED ANSWERS **✔✔False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - ** VERIFIED ANSWERS **✔✔False
Marketing is the process of communicating a company's value to the customer. - ** VERIFIED
ANSWERS **✔✔True
What are the Four P's of Marketing? - ** VERIFIED ANSWERS **✔✔Product, Price, Promotion,
Place
Target markets are identified groups of consumers who are most likely to purchase your product or
service. - ** VERIFIED ANSWERS **✔✔True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - ** VERIFIED ANSWERS **✔✔focus groups
Ads, emails, and text messages are all examples of marketing approaches. - ** VERIFIED ANSWERS
**✔✔True
Why do companies need marketing? - ** VERIFIED ANSWERS **✔✔increase sales, build customer
awareness, and acquire new customers
Which common research method is best for gathering demographic and quantitative data? - **
VERIFIED ANSWERS **✔✔surveys
, According to the reading, before creating content, what question should you ask yourself? - **
VERIFIED ANSWERS **✔✔"Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - ** VERIFIED
ANSWERS **✔✔social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-to-
many method of interaction. - ** VERIFIED ANSWERS **✔✔True
A social media marketing plan needs to be in place before your social media efforts begin. - **
VERIFIED ANSWERS **✔✔True
What was the first "true" social media network"? - ** VERIFIED ANSWERS **✔✔MySpace
What does the acronym SEO stand for? - ** VERIFIED ANSWERS **✔✔Search Engine Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - ** VERIFIED ANSWERS **✔✔False
A key performance indicator is something you can measure--usually performance-based--that helps
you evaluate the success of your business. - ** VERIFIED ANSWERS **✔✔True
Which of the following most closely represents the percentage of marketing executives you use social
media as part of their marketing strategies? - ** VERIFIED ANSWERS **✔✔over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ** VERIFIED
ANSWERS **✔✔create social media marketing objectives and goals
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? - **
VERIFIED ANSWERS **✔✔True
