©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Salesforce Marketing Cloud Consultant
EXAM Questions and Answers
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey
Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their
preferences. Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that
some contacts inside the data extension updated their preferences after the launch of the campaign.
Even with the entry event being triggered every day, those contacts are not receiving the welcome
emails.
What could be the reason?
A. The preference center is too precise.
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
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B. Their account has deliverability issues.
C. The contact fell below the High Water Mark.
D. The entry event is triggered too often. - ANSWER✔✔-C
Northern Trail Outfitters (NTO) assigns a 15-digit integer as their Order ID which will be used as the
primary key of a data extension. The import file contains leading zeroes, but NTO does not want to
include them in the final values.
Which data type should they use for the Order ID field?
A. Decimal
B. Integer
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
C. Number
D. Text - ANSWER✔✔-C
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing Cloud and will
be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on
whether they should have a separate business unit.
Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance
of Marketing Cloud?
A. Branding for the Corporate Apparel is different from NTO.
B. Using different From Name and Email Address settings.
C. Managing Unsubscribes for the Corporate Apparel Division only.
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
D. Sending from a separate IP Address and Domain - ANSWER✔✔-C
During discovery, it was confirmed that: The customer has purchased a Corporate Edition account. A
master audience file containing contact information and data points will be used for segmentation and
imported nightly. The Customer would like to implement a mechanism that consistently prevents
sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe.
B. An auto-exclusion list.
C. An exclusion list.
D. An auto-suppression list. - ANSWER✔✔-D
Page 4/146
FIRST PUBLISH OCTOBER 2024
Salesforce Marketing Cloud Consultant
EXAM Questions and Answers
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey
Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their
preferences. Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that
some contacts inside the data extension updated their preferences after the launch of the campaign.
Even with the entry event being triggered every day, those contacts are not receiving the welcome
emails.
What could be the reason?
A. The preference center is too precise.
Page 1/146
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
B. Their account has deliverability issues.
C. The contact fell below the High Water Mark.
D. The entry event is triggered too often. - ANSWER✔✔-C
Northern Trail Outfitters (NTO) assigns a 15-digit integer as their Order ID which will be used as the
primary key of a data extension. The import file contains leading zeroes, but NTO does not want to
include them in the final values.
Which data type should they use for the Order ID field?
A. Decimal
B. Integer
Page 2/146
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
C. Number
D. Text - ANSWER✔✔-C
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing Cloud and will
be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on
whether they should have a separate business unit.
Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance
of Marketing Cloud?
A. Branding for the Corporate Apparel is different from NTO.
B. Using different From Name and Email Address settings.
C. Managing Unsubscribes for the Corporate Apparel Division only.
Page 3/146
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
D. Sending from a separate IP Address and Domain - ANSWER✔✔-C
During discovery, it was confirmed that: The customer has purchased a Corporate Edition account. A
master audience file containing contact information and data points will be used for segmentation and
imported nightly. The Customer would like to implement a mechanism that consistently prevents
sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe.
B. An auto-exclusion list.
C. An exclusion list.
D. An auto-suppression list. - ANSWER✔✔-D
Page 4/146
