FIRST PUBLISH OCTOBER 2024
Salesforce Certified Associate Exam
Practice Questions and Answers
What is the Salesforce Ecosystem? - ANSWER✔✔-Upgraded version of excel and Google Sheets. Allows
you to check in with clients automatically based on where they are in the customer journey. A place
where you will not have to worry about losing customer data.
Salesforce is the leading CRM (Customer Relationship Management) provider with many products to
help serve your customer.
What does the Salesforce security permissions do? - ANSWER✔✔-Allow stakeholders to keep their deals,
cases and opportunities private and away from others that do not have a need to see the information.
How is Salesforce a multi-tenant environment? - ANSWER✔✔-You have your dedicated space yet share
internal resources with other tenants within the building of your org aka salesforce ecosystem
What are Superbadges? - ANSWER✔✔-Real world scenarios with questions and playground challenges
for specific learning objectives.
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FIRST PUBLISH OCTOBER 2024
What is the Trailhead Academy? - ANSWER✔✔-Week long classes taught by other trailblazers → best to
attend if sponsored by your company because it cost a couple thousand dollars
What is Salesforce Customer 360? - ANSWER✔✔-Salesforce's solution that connects all information
about the customer in an easy to access system.
A way of connecting all the products Salesforce have to create one holistic view of the customer journey
and experience.
What is the Salesforce Sales cloud? - ANSWER✔✔-The most fundamental cloud that connects leads and
opportunities. Provides info about the deals that are being sold within your org. It contains every step of
the sales path.
Product to enable Sales Teams to manage customer
data and sell effectively.
What is the Salesforce Service cloud? - ANSWER✔✔-The second most common cloud, biggest focus is on
customer service and success. Deals with use cases, accounts and contacts. For ex. an email can turn into
a case that is automated via phone, email or web chat. There are some automations for case resolution
within this cloud.
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
What is the Salesforce Marketing cloud? - ANSWER✔✔-Product to enable companies to market to
customers.
It keeps track of potential customers → helps them go through the sales path. It helps you get to know
the beginning of the customer journey. It features campaigns, campaign members and leads.
Marketing and sales cloud has some overlap. And depending on the company selling process, you can
understand the ROI on different marketing efforts within your org.
What is the Salesforce Experiences cloud? - ANSWER✔✔-Product for building secure websites, portals,
and
apps with connected data quickly.
It lets you create a social platform for customers to engage with your brand → it creates a site and
content
backend that is operated by Salesforce.
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