MNM3702 - MARKETING RESEARCH EXAM
QUESTIONSATEST 2024 ACTUAL QUESTIONS AND
CORRECT VERIFIED ANSWERS|ALREADY GRADED
A+|GUARANTEED TO PASS CONCEPTS
Differnce between marketing and research problem -
✔✔ANSWER✔✔Research problem is a redefinition of the
marketing problem.
Marketing problems covers what has to be done.
Research problem determines what information is
needed to make a decision that will solve the marketing
problem.
9 steps in the research design process -
✔✔ANSWER✔✔1. Define the research problem.
2. Estimate the value of the information to be gained by
the research.
3. Select the data collection method.
,4. Select the measurement technique.
5. Select the sample.
6. Select the analytical approach.
7. Evaluate the ethics of the research.
8. Specify the time and financial cost.
9. Prepare the research proposal.
RD 1. Define the problem - ✔✔ANSWER✔✔Specify the
information required to help respond to the
management problem.
RD 2. Estimate the value of the information to be
provided by the research - ✔✔ANSWER✔✔Using either
judgement or the expected value approach, estimate the
value of information with varying levels of accuracy.
RD 3. Select the data collection method -
✔✔ANSWER✔✔Determine wether secondary
,RD 4.Select the measurement technique. -
✔✔ANSWER✔✔Determine whether and how to use
questionnaires, altitude scales, observation, and/or
projective techniques.
RD 5.Select the sample. - ✔✔ANSWER✔✔Determine
who and how many respondents or objects to measure.
RD 6.Select the analytical approach. -
✔✔ANSWER✔✔Determine the appropriate means of
analyzing the data to provide the required information.
RD 7.Evaluate the ethics of the research -
✔✔ANSWER✔✔Review all the aspects of the research to
be certain that it is ethically sound.
RD 8.Specify the time and financial cost. -
✔✔ANSWER✔✔For each research approach, develop
time and financial cost estimates and compare to the
estimated value of the information and time constraints
imposed by the problem
, RD 9.Prepare the research proposal. -
✔✔ANSWER✔✔Summarize the results of the preceding
seven steps in the formal of a research proposal.
Primary data collection methods - ✔✔ANSWER✔✔
Advantages of Focus Groups ` - ✔✔ANSWER✔✔
Disadvantages of Focus Groups - ✔✔ANSWER✔✔
Evaluation criteria for (secondary data) literature -
✔✔ANSWER✔✔
11 Steps of the marketing research process -
✔✔ANSWER✔✔1. Define the problem
2. Identify the research objective.
3. Determine the research design.
4. Collect the secondary data.
QUESTIONSATEST 2024 ACTUAL QUESTIONS AND
CORRECT VERIFIED ANSWERS|ALREADY GRADED
A+|GUARANTEED TO PASS CONCEPTS
Differnce between marketing and research problem -
✔✔ANSWER✔✔Research problem is a redefinition of the
marketing problem.
Marketing problems covers what has to be done.
Research problem determines what information is
needed to make a decision that will solve the marketing
problem.
9 steps in the research design process -
✔✔ANSWER✔✔1. Define the research problem.
2. Estimate the value of the information to be gained by
the research.
3. Select the data collection method.
,4. Select the measurement technique.
5. Select the sample.
6. Select the analytical approach.
7. Evaluate the ethics of the research.
8. Specify the time and financial cost.
9. Prepare the research proposal.
RD 1. Define the problem - ✔✔ANSWER✔✔Specify the
information required to help respond to the
management problem.
RD 2. Estimate the value of the information to be
provided by the research - ✔✔ANSWER✔✔Using either
judgement or the expected value approach, estimate the
value of information with varying levels of accuracy.
RD 3. Select the data collection method -
✔✔ANSWER✔✔Determine wether secondary
,RD 4.Select the measurement technique. -
✔✔ANSWER✔✔Determine whether and how to use
questionnaires, altitude scales, observation, and/or
projective techniques.
RD 5.Select the sample. - ✔✔ANSWER✔✔Determine
who and how many respondents or objects to measure.
RD 6.Select the analytical approach. -
✔✔ANSWER✔✔Determine the appropriate means of
analyzing the data to provide the required information.
RD 7.Evaluate the ethics of the research -
✔✔ANSWER✔✔Review all the aspects of the research to
be certain that it is ethically sound.
RD 8.Specify the time and financial cost. -
✔✔ANSWER✔✔For each research approach, develop
time and financial cost estimates and compare to the
estimated value of the information and time constraints
imposed by the problem
, RD 9.Prepare the research proposal. -
✔✔ANSWER✔✔Summarize the results of the preceding
seven steps in the formal of a research proposal.
Primary data collection methods - ✔✔ANSWER✔✔
Advantages of Focus Groups ` - ✔✔ANSWER✔✔
Disadvantages of Focus Groups - ✔✔ANSWER✔✔
Evaluation criteria for (secondary data) literature -
✔✔ANSWER✔✔
11 Steps of the marketing research process -
✔✔ANSWER✔✔1. Define the problem
2. Identify the research objective.
3. Determine the research design.
4. Collect the secondary data.
