chapter 7 - WPC 470 Exam Questions
with Correct Answers
revolve group is a mobile platform that matches independent fashion designers with
consumers who want a personalized wardrobe. Which of the following initiatives would
best allow Revolve group to fine-tune its offerings to better meet the needs of its
consumers? - Answer-allowing users to provide feedback to producers on the style and
fit of clothing
Fulcrum Feet is a manufacturer of athletic shoes. It has released an improved version of
its premier running shoe in markets in which the company already operates. Which of
the following types of innovations does this scenario best illustrate?
A) radical innovation
B) incremental innovation
C) architectural innovation
D) disruptive innovation - Answer-incremental innovation
incumbent firms prefer to focus on incremental innovations which reinforce their
established organizational structure and power distribution and avoid radical innovation
that could disrupt their existing power distribution. this is known as - Answer-
organizational inertia
the leading producer of cell phone backup batteries, progyny, has achieved great
success because they produce high-quality battery backups that are not too expensive.
even so, another company that produces lower-quality batteries at the same price has
also achieved some success, but not as much as progyny. also, in general, the price of
backup batteries has declined because of economies of scale and learning. In addition,
progyny has added complementary assets, such as a carrying case. considering all of
these factors, the backup battery industry is most likely in the _____ stage. - Answer-
growth
a disruptive innovation leverages _____ technologies, while architectural innovations
are based on _______ technologies - Answer-new, existing
long-tail - Answer-business model in which companies can obtain a large part of their
revenues by selling a small number of units from among almost unlimited choices
invention - Answer-the transformation of an idea into a new product or process, or the
modification and recombination of existing ones
patent - Answer-a form of intellectual property that gives the inventor exclusive rights to
benefit from commercializing a technology for a specified time period in exchange for
public disclosure of the underlying idea
with Correct Answers
revolve group is a mobile platform that matches independent fashion designers with
consumers who want a personalized wardrobe. Which of the following initiatives would
best allow Revolve group to fine-tune its offerings to better meet the needs of its
consumers? - Answer-allowing users to provide feedback to producers on the style and
fit of clothing
Fulcrum Feet is a manufacturer of athletic shoes. It has released an improved version of
its premier running shoe in markets in which the company already operates. Which of
the following types of innovations does this scenario best illustrate?
A) radical innovation
B) incremental innovation
C) architectural innovation
D) disruptive innovation - Answer-incremental innovation
incumbent firms prefer to focus on incremental innovations which reinforce their
established organizational structure and power distribution and avoid radical innovation
that could disrupt their existing power distribution. this is known as - Answer-
organizational inertia
the leading producer of cell phone backup batteries, progyny, has achieved great
success because they produce high-quality battery backups that are not too expensive.
even so, another company that produces lower-quality batteries at the same price has
also achieved some success, but not as much as progyny. also, in general, the price of
backup batteries has declined because of economies of scale and learning. In addition,
progyny has added complementary assets, such as a carrying case. considering all of
these factors, the backup battery industry is most likely in the _____ stage. - Answer-
growth
a disruptive innovation leverages _____ technologies, while architectural innovations
are based on _______ technologies - Answer-new, existing
long-tail - Answer-business model in which companies can obtain a large part of their
revenues by selling a small number of units from among almost unlimited choices
invention - Answer-the transformation of an idea into a new product or process, or the
modification and recombination of existing ones
patent - Answer-a form of intellectual property that gives the inventor exclusive rights to
benefit from commercializing a technology for a specified time period in exchange for
public disclosure of the underlying idea
