GOOGLE
GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION EXAM
QUESTIONS AND ANSWERS UPDATED (2024/2025)
(VERIFIED ANSWERS)
What is the set of rules that determines how sales and conversions get
credited based on touch-points in the conversion path?
A. Attribution modelling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - ANS ✓A. Attribution modelling
What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - ANS ✓B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behaviour - ANS ✓C. All Traffic
1
GOOGLE ANALYTICS
,GOOGLE
In views that don't have data import enabled, Custom Dimensions values
may be viewed for dates before the Custom Dimension was created.
A. True
B. False - ANS ✓A. True
(Not sure if this is correct - double-check)
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - ANS ✓D. All of the above
What feature must be enabled to use Multi-Channel Funnels?
A. Custom Dimensions
B. Advertising Features
C. Goals or Ecommerce
D. In-page Analytics - ANS ✓C. Goals or Ecommerce
What data table display compares report metrics to the website average?
A. Pivot
B. Percentage
C. Performance
D. Comparison - ANS ✓D. Comparison
2
GOOGLE ANALYTICS
, GOOGLE
View filters are applied in what order?
A. Creation date
B. Random order
C. Sequential order
D. Alphabetical order - ANS ✓C. Sequential order
Auto-tagging is used to collect data from what kind of traffic?
A. Social media traffic
B. Social media traffic
C. Google Ads Campaign traffic
D. Website referral traffic - ANS ✓C. Google Ads Campaign traffic
What report indicates where users start or exit the conversion funnel?
A. Goal Flow
B. Tree maps
C. Cohort Analysis
D. User Timings - ANS ✓A. Goal Flow
Which parameters can be included with an event hit for reporting?
A. Event, Category, Action, Label
B. Category, Action, Label, Unique Events
C. Category, Action, Label, Value
D. Category, Action, Label, Total Events - ANS ✓C. Category, Action, Label,
Value
3
GOOGLE ANALYTICS
GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION EXAM
QUESTIONS AND ANSWERS UPDATED (2024/2025)
(VERIFIED ANSWERS)
What is the set of rules that determines how sales and conversions get
credited based on touch-points in the conversion path?
A. Attribution modelling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - ANS ✓A. Attribution modelling
What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - ANS ✓B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behaviour - ANS ✓C. All Traffic
1
GOOGLE ANALYTICS
In views that don't have data import enabled, Custom Dimensions values
may be viewed for dates before the Custom Dimension was created.
A. True
B. False - ANS ✓A. True
(Not sure if this is correct - double-check)
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - ANS ✓D. All of the above
What feature must be enabled to use Multi-Channel Funnels?
A. Custom Dimensions
B. Advertising Features
C. Goals or Ecommerce
D. In-page Analytics - ANS ✓C. Goals or Ecommerce
What data table display compares report metrics to the website average?
A. Pivot
B. Percentage
C. Performance
D. Comparison - ANS ✓D. Comparison
2
GOOGLE ANALYTICS
View filters are applied in what order?
A. Creation date
B. Random order
C. Sequential order
D. Alphabetical order - ANS ✓C. Sequential order
Auto-tagging is used to collect data from what kind of traffic?
A. Social media traffic
B. Social media traffic
C. Google Ads Campaign traffic
D. Website referral traffic - ANS ✓C. Google Ads Campaign traffic
What report indicates where users start or exit the conversion funnel?
A. Goal Flow
B. Tree maps
C. Cohort Analysis
D. User Timings - ANS ✓A. Goal Flow
Which parameters can be included with an event hit for reporting?
A. Event, Category, Action, Label
B. Category, Action, Label, Unique Events
C. Category, Action, Label, Value
D. Category, Action, Label, Total Events - ANS ✓C. Category, Action, Label,
Value
3
GOOGLE ANALYTICS
