Digital Marketing Foundations and Strategy 5th Edition By Debra, Lauren, Brooke, Mary (Test Bank)

Digital Marketing Foundations and
Strategy 5th Edition By Debra, Lauren,
Brooke, Mary (Test Bank)




Digital Marketing - <<<ANSWER>>>Utilizing digital
technology for marketing processes.

First-party data - <<<ANSWER>>>Information
collected by a company directly from its customers.

Engagement - <<<ANSWER>>>Interacting with
customers to measure marketing effectiveness.


Tagged Goods - <<<ANSWER>>>Items identified
remotely without human input.

Digital Concepts Comparison -
<<<ANSWER>>>Comparing digital disruption and
transformation.

, Smartification - <<<ANSWER>>>Emphasis on smart
tech in the industrial revolution.

Digital Phenomenon - <<<ANSWER>>>Upsetting
traditional behaviors via digital tools.

Brand Engagement - <<<ANSWER>>>Attracting
customers to the brand.

Internet Change Implications -
<<<ANSWER>>>Effects of disruptive change on
marketing.

Value Proposition - <<<ANSWER>>>Value
delivered by a firm to a specific customer segment.

Augmented Reality - <<<ANSWER>>>Technology
enhancing physical reality, like Microsoft HoloLens.

Virtual Reality - <<<ANSWER>>>Simulation of a 3D
environment interacted with using special
equipment.

Mixed Reality - <<<ANSWER>>>Technology wave
enriching physical reality, like HoloLens.