correct answers A+ graded (3)
Demographics - correct answer ✔✔the characteristics of a population with respect to age, race, gender,
and education.
Psychological analysis - correct answer ✔✔Identifying what your listeners already think and feel.
Beliefs - correct answer ✔✔Convictions about what is true and false.
Attitudes - correct answer ✔✔Tendencies to respond positively or negatively to people, objects, or ideas.
Values - correct answer ✔✔Basic concepts organizing one's orientation to life.
Stereotypes - correct answer ✔✔the perception that all individuals in a group are the same.
Factors of Attention - correct answer ✔✔activity, reality, proximity, familiarity, novelty, suspense,
conflict, humor, the vital
Professional methods to begin a speech - correct answer ✔✔Refer to subject or occasion, use a personal
reference, ask a question, make a startling statement, use a quote, tell a humorous story, use illustration.
Rules for humor - correct answer ✔✔must be funny, tasteful, and relevant to speech.
Methods to end speech - correct answer ✔✔Issue challenge, summarize major points, use a quote, use
illustration, supply an additional inducement to belief or action, state a personal intention.
Written vs Oral style - correct answer ✔✔The average sentence is shorter in oral communication, you
use fewer words when you speak, you use a large number of short words when you speak.