principle of receiving - correct answer ✔✔the point discussed last is the one audiences remember best
principle of primacy - correct answer ✔✔discuss your most important or convincing point first in your
speech
audience analysis - correct answer ✔✔a process of examining information about these who are
expected to listen to a speech
ethics - correct answer ✔✔legally protected speech or speech acts
central idea - correct answer ✔✔a one sentence summary of the speech content
listening - correct answer ✔✔the process by which receivers select, attend to understand, attend to
understand, remember, and respond to senders messages
primary types of audience info - correct answer ✔✔- audience member similarities
- audience member differences
- common ground w/ audience
5 keys to speaking ethically - correct answer ✔✔1. have a clear, responsible goal
2. use sound evidence and and reasoning
3. be sensitive to and tolerant to others
4. be honest
5. don't plagiarize
5 ways presentational aids help communicate ideas - correct answer ✔✔- enhancing understanding
- enhance memory
, - organize ideas
- gain and maintain attention
- illustrate a sequence of events or procedures
5 stages of listening - correct answer ✔✔1. selecting
2. attending
3. understanding
4. remembering
5. responding
4 strategies to enhance audience recall - correct answer ✔✔1. build in redundancy
2. make key ideas short and simple
3. pace your information flow
4. reinforce key ideas
4 strategies to maintain audience interest - correct answer ✔✔1. motivate your audience to listen to you
2. tell a story
3. present info that relates to your listeners
4. use the unexpected
5 types of informative speeches - correct answer ✔✔1. objects
2. procedures
3. people
4. events
5. ideas
3 types of presentation aids - correct answer ✔✔1. 3 dimensional aids
- objects models people
2. 2 dimensional aids