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Unit 4: P1 & P7 – Different types of business information, their sources and purposes
Types of Information: Source – Where does this Purpose The most appropriate Explain how the
information come from? media for communicating identified methods meet
Internal/External this information audience requirements
Verbal communication The sent and received Considering the external The most appropriate media Face to face meetings is
– the sharing of information in a verbal type of verbal in this type of an appropriate media for
information between two communication can be communication, the communication is face to verbal communication
or more individuals or internal as well as purpose of the H&M staff face meetings and television because, when two or
organisations via face to external: meeting along with the conversations. more people meet and
face meetings, video manager was to update talk through real words,
conferencing or phone H&M staff meeting with the existing knowledge of To discuss on the it’s easy to understand the
calls is known as verbal the manager of their the staff, provide development of H&M, the message the speaker
communication. branch for some information for the future staff and the manager has to wants to give. Also, any
discussion is an example development of the call out a meeting either by doubts or suggestions can
An example of such of internal type of verbal business and also to an email, or SMS. To be directly given/spoken
communication can be, a communication. identify and evaluate the discuss on the actual main to the person.
customer who recently business performance. topic i.e. how to grow the
purchased a kettle from Whereas, a customer business, they have to meet The information provider
Argos coming back to coming to Currys PC Coming to the external up, share ideas and opinions can speak about his
the store, complaining World store to either buy type of communication, to achieve the goal. feelings, thoughts, ideas
about the damaged or enquire about a the purpose was to and opinions, expressing
product i.e. the kettle. particular product then it provide the customer in Also, it is logical enough for them for the receiver in
The conversation is an example of an Currys PC, with good the customer to visit the the form of presentations,
between the seller and external type of verbal product knowledge so store i.e. Currys PC, if he speeches, discussions and
the buyer here, is a communication. they can either plan on wants to know about any conversations. E.g. the
verbal communication. buying the product or buy product in detail. Hence, HR department of H&M
the product there itself. face to face meetings is the speaking to John about
“It’s all about making a most appropriate media for his irregularity at work.
sale” verbal communication.
Written Just like verbal/oral Considering the internal The most appropriate media Making a report on
Unit 4: P1 & P7 – Different types of business information, their sources and purposes
Types of Information: Source – Where does this Purpose The most appropriate Explain how the
information come from? media for communicating identified methods meet
Internal/External this information audience requirements
Verbal communication The sent and received Considering the external The most appropriate media Face to face meetings is
– the sharing of information in a verbal type of verbal in this type of an appropriate media for
information between two communication can be communication, the communication is face to verbal communication
or more individuals or internal as well as purpose of the H&M staff face meetings and television because, when two or
organisations via face to external: meeting along with the conversations. more people meet and
face meetings, video manager was to update talk through real words,
conferencing or phone H&M staff meeting with the existing knowledge of To discuss on the it’s easy to understand the
calls is known as verbal the manager of their the staff, provide development of H&M, the message the speaker
communication. branch for some information for the future staff and the manager has to wants to give. Also, any
discussion is an example development of the call out a meeting either by doubts or suggestions can
An example of such of internal type of verbal business and also to an email, or SMS. To be directly given/spoken
communication can be, a communication. identify and evaluate the discuss on the actual main to the person.
customer who recently business performance. topic i.e. how to grow the
purchased a kettle from Whereas, a customer business, they have to meet The information provider
Argos coming back to coming to Currys PC Coming to the external up, share ideas and opinions can speak about his
the store, complaining World store to either buy type of communication, to achieve the goal. feelings, thoughts, ideas
about the damaged or enquire about a the purpose was to and opinions, expressing
product i.e. the kettle. particular product then it provide the customer in Also, it is logical enough for them for the receiver in
The conversation is an example of an Currys PC, with good the customer to visit the the form of presentations,
between the seller and external type of verbal product knowledge so store i.e. Currys PC, if he speeches, discussions and
the buyer here, is a communication. they can either plan on wants to know about any conversations. E.g. the
verbal communication. buying the product or buy product in detail. Hence, HR department of H&M
the product there itself. face to face meetings is the speaking to John about
“It’s all about making a most appropriate media for his irregularity at work.
sale” verbal communication.
Written Just like verbal/oral Considering the internal The most appropriate media Making a report on
