2024 HRBUS84 ASSIGN 3 2024
HRBUS84
ASSIGNMENT 3 2024
, 2024 HRBUS84 ASSIGN 3 2024
TOPIC: “AN ONLINE RETAILER’S RETURN POLICY, CONSUMER’S PERCEPTION
OF RETURN POLICY, FAIRNESS AND PURCHASE INTENTION
Research design
Research philosophy
Interpretivism
Interpretivism represents a research philosophy focused on comprehending the
subjective meanings and experiences that individuals hold (Snyder, 2019). In contrast
to positivism, which emphasises objective and quantifiable data, interpretivism delves
into the intricacies of human behaviour and the social contexts that shape it. Here is a
comprehensive examination of interpretivism. This 0717513144method emphasises
the exploration of the subjective significance of social phenomena. It emphasises the
significance of individual experiences and contexts. Significant for the qualitative
aspect, as focus groups and interviews can yield more profound understanding of
consumer perspectives on return policies. This philosophy facilitates a detailed
examination of the complexities in consumer behaviour.
Key Characteristics of Interpretivism
Subjectivity: Interpretivism recognizes that individuals interpret the world around
them based on their personal experiences, beliefs, and cultural backgrounds (Dubey
& Kothari, 2022). Researchers aim to understand these subjective interpretations
rather than imposing their own views.
Contextual Understanding: This philosophy emphasizes the importance of context
in shaping human behaviour. Interpretivist researchers consider the social, cultural,
and historical contexts that influence individuals' perceptions and actions.
Qualitative Methods: Interpretivism typically employs qualitative research methods
such as interviews, focus groups, and ethnography (Ocaña-Fernández & Fuster-
Guillén, 2021). These methods allow researchers to gather rich, detailed data that
reveal participants' thoughts, feelings, and motivations.
Co-construction of Meaning: The relationship between the researcher and
participants is often collaborative. The researcher seeks to co-construct knowledge
with participants, recognizing that understanding is a shared process.
HRBUS84
ASSIGNMENT 3 2024
, 2024 HRBUS84 ASSIGN 3 2024
TOPIC: “AN ONLINE RETAILER’S RETURN POLICY, CONSUMER’S PERCEPTION
OF RETURN POLICY, FAIRNESS AND PURCHASE INTENTION
Research design
Research philosophy
Interpretivism
Interpretivism represents a research philosophy focused on comprehending the
subjective meanings and experiences that individuals hold (Snyder, 2019). In contrast
to positivism, which emphasises objective and quantifiable data, interpretivism delves
into the intricacies of human behaviour and the social contexts that shape it. Here is a
comprehensive examination of interpretivism. This 0717513144method emphasises
the exploration of the subjective significance of social phenomena. It emphasises the
significance of individual experiences and contexts. Significant for the qualitative
aspect, as focus groups and interviews can yield more profound understanding of
consumer perspectives on return policies. This philosophy facilitates a detailed
examination of the complexities in consumer behaviour.
Key Characteristics of Interpretivism
Subjectivity: Interpretivism recognizes that individuals interpret the world around
them based on their personal experiences, beliefs, and cultural backgrounds (Dubey
& Kothari, 2022). Researchers aim to understand these subjective interpretations
rather than imposing their own views.
Contextual Understanding: This philosophy emphasizes the importance of context
in shaping human behaviour. Interpretivist researchers consider the social, cultural,
and historical contexts that influence individuals' perceptions and actions.
Qualitative Methods: Interpretivism typically employs qualitative research methods
such as interviews, focus groups, and ethnography (Ocaña-Fernández & Fuster-
Guillén, 2021). These methods allow researchers to gather rich, detailed data that
reveal participants' thoughts, feelings, and motivations.
Co-construction of Meaning: The relationship between the researcher and
participants is often collaborative. The researcher seeks to co-construct knowledge
with participants, recognizing that understanding is a shared process.
