1. A well-known company is McDonald’s. Their brand promise focuses on consistency, fast
service, and fun. First, McDonald’s decided that consistency was the key towards its
success. By selling food that tastes the same and has the same quality standard, whether
it’s served in Tokyo, San Francisco, Or Cario, it brings a new challenge. Leadership
decided that it was still a huge promise to focus on and continue delivering, which makes
it their #1 brand promise towards being consistent. Second, McDonald’s incorporates fun
at their restaurant through toys provided by Happy Meals, play places for children, they
promote by using children’s movies, etc. Finally, some changes that were incorporated by
McDonald’s to satisfy their fast service, such as kiosk ordering, drive throughs (and
currently, double drive throughs), customers can get their own drink, curbside pickup,
app ordering, one counter available for all pick up orders, etc. This allows them to
become more competitive than other businesses and helps them gain more customers.
2. (a) The type of company that I would like to start up myself would be a clothing store
with numerous locations.
○ (b) The company’s target customers will be focused on adults and people who
would prefer dressing proper and elegant.
○ (c) For the adults that would not prefer to dress elegant, they will be able to
receive a store rewards card. This will enable them to receive different rewards on
special occasions, such as their birthdays or holidays. For the adults that prefer
dressing fancy, they would be able to receive full rewards and discounts for
special occasions. The store might do this because the people who normally dress
proper are most likely richer than other people, so having surplus discounts will
service, and fun. First, McDonald’s decided that consistency was the key towards its
success. By selling food that tastes the same and has the same quality standard, whether
it’s served in Tokyo, San Francisco, Or Cario, it brings a new challenge. Leadership
decided that it was still a huge promise to focus on and continue delivering, which makes
it their #1 brand promise towards being consistent. Second, McDonald’s incorporates fun
at their restaurant through toys provided by Happy Meals, play places for children, they
promote by using children’s movies, etc. Finally, some changes that were incorporated by
McDonald’s to satisfy their fast service, such as kiosk ordering, drive throughs (and
currently, double drive throughs), customers can get their own drink, curbside pickup,
app ordering, one counter available for all pick up orders, etc. This allows them to
become more competitive than other businesses and helps them gain more customers.
2. (a) The type of company that I would like to start up myself would be a clothing store
with numerous locations.
○ (b) The company’s target customers will be focused on adults and people who
would prefer dressing proper and elegant.
○ (c) For the adults that would not prefer to dress elegant, they will be able to
receive a store rewards card. This will enable them to receive different rewards on
special occasions, such as their birthdays or holidays. For the adults that prefer
dressing fancy, they would be able to receive full rewards and discounts for
special occasions. The store might do this because the people who normally dress
proper are most likely richer than other people, so having surplus discounts will
