IB Business Management CUEGIS Case Study: McDonald's, Starbucks & Apple
Tailored for IB Business Management CUEGIS essays, this document contains case facts for mainly McDonald's (and some for Starbucks & Apple). Notes are categorised by CUEGIS elements and in the format of how one CUEGIS element affects another (eg. how Globalisation has impacted business Strategy or induced organisational Change).
Prepared by an IB 45 pointer who topped Business Management in his school cohort.