CPCA- Syndicated Panel Data
• Consumer demographic profiles will vary by region but will remain consistent with in a given
geography - ANS-False
• How is buying rate calculated? - ANS-Multiply the volume purchase size by the purchase
frequency
• How is panel data created? - ANS-Information is gathered from a panel of households who
record their purchases over a period of time
• Purchase size: - ANS-the avg. product volume purchased each time the product is bought
• Scanner data provides information to understand the market, while panel data provides data to
understand - ANS-The shopper and the consumer
• Syndicated panel data cannot be used to derive which of the following? - ANS-SKU
productivity
• Syndicated panel data is gathered from statistically reliable panels of consuming households
that scan or record their purchases and for which they are compensated - ANS-TRUE
• Syndicated panel data is not used to answer brand loyalty questions across retailers and
channels - ANS-FALSE
• The "share of requirements" measures the extent to which a product satisfies a consumer's
requirements in a category. What is another term for this? - ANS-Product loyalty
• What are the limitations of consumer panel data? - ANS-All the above: missed trips, club
purchases, instant consumption, embarrassment categories
• What are the syndicated panel data components that affect sales volume? - ANS-All of the
above: household penetration and buying rate, how many buyers there are and how much they
are buying, household penetration and volume per buyer
• What do you need to know in order to identify the market basket value at a given retailer? -
ANS-How much the consumer is spending on their total basket when a particular product is
included in their purchase
• What is meant by household penetration? - ANS-The percentage of households purchasing
your item or category
• Consumer demographic profiles will vary by region but will remain consistent with in a given
geography - ANS-False
• How is buying rate calculated? - ANS-Multiply the volume purchase size by the purchase
frequency
• How is panel data created? - ANS-Information is gathered from a panel of households who
record their purchases over a period of time
• Purchase size: - ANS-the avg. product volume purchased each time the product is bought
• Scanner data provides information to understand the market, while panel data provides data to
understand - ANS-The shopper and the consumer
• Syndicated panel data cannot be used to derive which of the following? - ANS-SKU
productivity
• Syndicated panel data is gathered from statistically reliable panels of consuming households
that scan or record their purchases and for which they are compensated - ANS-TRUE
• Syndicated panel data is not used to answer brand loyalty questions across retailers and
channels - ANS-FALSE
• The "share of requirements" measures the extent to which a product satisfies a consumer's
requirements in a category. What is another term for this? - ANS-Product loyalty
• What are the limitations of consumer panel data? - ANS-All the above: missed trips, club
purchases, instant consumption, embarrassment categories
• What are the syndicated panel data components that affect sales volume? - ANS-All of the
above: household penetration and buying rate, how many buyers there are and how much they
are buying, household penetration and volume per buyer
• What do you need to know in order to identify the market basket value at a given retailer? -
ANS-How much the consumer is spending on their total basket when a particular product is
included in their purchase
• What is meant by household penetration? - ANS-The percentage of households purchasing
your item or category
