1. This term is used to describe the erasure of distinctions among media.
a. Centrifugal
b. Blendness
c. Convergence
d. Centrical
e. Emergence
2. Social scientists argue that assertions regarding claims about the media should not be
accepted before making (these type) observations that could either support ot permit
them to be rejected. These types of observations are capable of being verified or
disproved by observations.
a. Anecdotal
b. Empirical
c. Theoretical
d. Realistic
e. Firsthand
3. This is an approach in regards to a search for truth through accurate observation and
interpretation of fact.
a. Scientific Method
b. Casual Observation
c. Anecdotal Observation
d. Deductive Method
e. Inductive Method
4. What is Benjamin Day given credit for starting what?
a. The penny press
5. This period in U.S. history, late 1950s to early 1960s, in which basic freedoms were
threatened by searches for communists, in media and government. What was this period
called?
a. The Red Scare
6. There are four reasons for what the implementation of the scientific method is difficult in
studying the social world. Provide ONE reason.
a. Human behavior is exceedingly complex
7. This researcher conducted studies in the 1930s which ‘challenged’ the powerful effects
theory of media leading to the limited effects of media. Your instructor noted that he
conducted the Erie studies on what influenced individual’s voting. Who was he?
a. Lazerfell
8. This theory posits the idea that “media affects others, but not me”
a. Two-step Flow
, b. Third person effect
c. Knowledge gap
d. Confirmation bias
e. Backfire effect
9. What is the dominant research method used by social scientist/Post Positivist to study
mass communication phenomena? (broad term)
a. Quantitative
10. Before the emergence of the Penny Press, news publications catered to the elite,
providing business and political news.
a. True
b. False
11. This theoretical perspective seeks emancipation and change in a dominant social order.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
12. This theory explains how a media system should operate in order to conform to or
realize a set of ideal social values.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
13. This theoretical perspective is the study of understanding, especially through the
systematic interpretation of actions or texts.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
14. This is the nineteenth century perspective on Western, industrial society that attributes
an influential but often negative role to media.
a. Post-Modernism
b. Mass Society Theory
c. Effects Theory
d. Limited Effects Theory
e. Hegemonic Society Theory
a. Centrifugal
b. Blendness
c. Convergence
d. Centrical
e. Emergence
2. Social scientists argue that assertions regarding claims about the media should not be
accepted before making (these type) observations that could either support ot permit
them to be rejected. These types of observations are capable of being verified or
disproved by observations.
a. Anecdotal
b. Empirical
c. Theoretical
d. Realistic
e. Firsthand
3. This is an approach in regards to a search for truth through accurate observation and
interpretation of fact.
a. Scientific Method
b. Casual Observation
c. Anecdotal Observation
d. Deductive Method
e. Inductive Method
4. What is Benjamin Day given credit for starting what?
a. The penny press
5. This period in U.S. history, late 1950s to early 1960s, in which basic freedoms were
threatened by searches for communists, in media and government. What was this period
called?
a. The Red Scare
6. There are four reasons for what the implementation of the scientific method is difficult in
studying the social world. Provide ONE reason.
a. Human behavior is exceedingly complex
7. This researcher conducted studies in the 1930s which ‘challenged’ the powerful effects
theory of media leading to the limited effects of media. Your instructor noted that he
conducted the Erie studies on what influenced individual’s voting. Who was he?
a. Lazerfell
8. This theory posits the idea that “media affects others, but not me”
a. Two-step Flow
, b. Third person effect
c. Knowledge gap
d. Confirmation bias
e. Backfire effect
9. What is the dominant research method used by social scientist/Post Positivist to study
mass communication phenomena? (broad term)
a. Quantitative
10. Before the emergence of the Penny Press, news publications catered to the elite,
providing business and political news.
a. True
b. False
11. This theoretical perspective seeks emancipation and change in a dominant social order.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
12. This theory explains how a media system should operate in order to conform to or
realize a set of ideal social values.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
13. This theoretical perspective is the study of understanding, especially through the
systematic interpretation of actions or texts.
a. Post Positivism
b. Interpretative
c. Critical/Cultural
d. Hermeneutics
e. Normative
14. This is the nineteenth century perspective on Western, industrial society that attributes
an influential but often negative role to media.
a. Post-Modernism
b. Mass Society Theory
c. Effects Theory
d. Limited Effects Theory
e. Hegemonic Society Theory
