Visual Communication Test Questions with complete Solutions Rated A+
Channel - Answers A transmission medium or means.
Noise - Answers In the transmission model of visual communications, anything that interferes with the
communication process.
Perceptual Communications Model - Answers A visual communications theory which focuses on the
viewer's personal interpretation and prior experience.
Sensory Communications Model - Answers A visual communications theory which focuses strictly on the
data that enters the brain.
Source - Answers A person who desires to communicate.
Transmission Model - Answers A model adopted by many communications disciplines that states that a
sender transmits a message to a receiver.
Visual Communication - Answers A process by which an image conveys an idea or message to an
audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both
the biology of human vision and the viewer's past experience.
Charles Sanders Peirce - Answers American philosopher and developer of the formal theory of semiotics;
developed a precise system for describing signs, including the terms symbol, icon, and index.
Icon - Answers A sign that physically resembles what it signifies.
Index - Answers A sign that can be understood because it is logically linked to or affected by what it
stands for.
Roland Barthes - Answers French literary critic who extended early semiotic theory to mass media and
popular culture; considered the founder of contemporary semiotics.
Semiotics - Answers The study of how signs and symbols make meaning.
Sign - Answers Something that stands for something other than itself.
Symbol - Answers A sign which has no logical connection to what it signifies; the viewer must learn the
connection between the sign and its meaning.
Cognitive Theory - Answers A theory which states that a viewer actively arrives at a conclusion through a
series of many mental processes.
Expectation - Answers The viewer has preconceived notions sometimes leading to false perceptions.
Habituation - Answers The viewer ignores the familiar to protect from overstimulation.
Memory - Answers Images are interpreted by the viewer's recall of all images ever seen.
, Projection - Answers The viewer projects meaning based on mental state and personal interpretation.
Salience - Answers The viewer gives notice to that which has meaning to them.
Selectivity - Answers The viewer filters out irrelevant details, and only focuses on what is relevant at the
time.
Gestalt Principles - Answers Principles that were first proposed by German psychologists, and are based
on the idea that the whole is greater than the sum of its parts.
Law of Closure - Answers Elements tend to be perceived as a complete whole if they are aligned, even if
some information is missing.
Law of Common Fate - Answers Elements that move in the same direction will tend to be perceived as a
group.
Law of Continuity - Answers The eye will naturally follow the smoothest path.
Law of Proximity - Answers Elements that are close to one another appear to form groups, even if they
have different characteristics.
Law of Similarity - Answers Elements that share characteristics tend to be perceived as a group.
Max Wertheimer - Answers Czech psychologist and one of the founders of gestalt psychology.
A + B = C - Answers Equation used to label images and define montage theory.
Alfred Hitchcock - Answers English film director noted for his suspenseful movies; Hitchcock often used
montage to intensify the suspense and horror in his work.
Intellectual Montage - Answers A system of editing that uses the dynamics of colliding images to create
a new abstract image or idea not necessarily related to the previous two images.
Kuleshov Effect - Answers A film technique named after Russian psychologist Lev Kuleshov, who
discovered that viewing a picture followed by another picture induces a thought.
Sergei Eisenstein - Answers Russian film director who pioneered the use of montage in film in the 1920s.
Soviet Montage - Answers An approach to filmmaking which uses quick film editing and the
juxtaposition of unrelated and sometimes conflicting images in rapid succession to impart meaning.
Aldous Huxley - Answers Writer and experimental scientist whose credo was "The more you see, the
more you know."
Constructivism - Answers A sensory-based theory based on the idea that eye movements capture a
visual outline, and then the mind "constructs" understanding.
Channel - Answers A transmission medium or means.
Noise - Answers In the transmission model of visual communications, anything that interferes with the
communication process.
Perceptual Communications Model - Answers A visual communications theory which focuses on the
viewer's personal interpretation and prior experience.
Sensory Communications Model - Answers A visual communications theory which focuses strictly on the
data that enters the brain.
Source - Answers A person who desires to communicate.
Transmission Model - Answers A model adopted by many communications disciplines that states that a
sender transmits a message to a receiver.
Visual Communication - Answers A process by which an image conveys an idea or message to an
audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both
the biology of human vision and the viewer's past experience.
Charles Sanders Peirce - Answers American philosopher and developer of the formal theory of semiotics;
developed a precise system for describing signs, including the terms symbol, icon, and index.
Icon - Answers A sign that physically resembles what it signifies.
Index - Answers A sign that can be understood because it is logically linked to or affected by what it
stands for.
Roland Barthes - Answers French literary critic who extended early semiotic theory to mass media and
popular culture; considered the founder of contemporary semiotics.
Semiotics - Answers The study of how signs and symbols make meaning.
Sign - Answers Something that stands for something other than itself.
Symbol - Answers A sign which has no logical connection to what it signifies; the viewer must learn the
connection between the sign and its meaning.
Cognitive Theory - Answers A theory which states that a viewer actively arrives at a conclusion through a
series of many mental processes.
Expectation - Answers The viewer has preconceived notions sometimes leading to false perceptions.
Habituation - Answers The viewer ignores the familiar to protect from overstimulation.
Memory - Answers Images are interpreted by the viewer's recall of all images ever seen.
, Projection - Answers The viewer projects meaning based on mental state and personal interpretation.
Salience - Answers The viewer gives notice to that which has meaning to them.
Selectivity - Answers The viewer filters out irrelevant details, and only focuses on what is relevant at the
time.
Gestalt Principles - Answers Principles that were first proposed by German psychologists, and are based
on the idea that the whole is greater than the sum of its parts.
Law of Closure - Answers Elements tend to be perceived as a complete whole if they are aligned, even if
some information is missing.
Law of Common Fate - Answers Elements that move in the same direction will tend to be perceived as a
group.
Law of Continuity - Answers The eye will naturally follow the smoothest path.
Law of Proximity - Answers Elements that are close to one another appear to form groups, even if they
have different characteristics.
Law of Similarity - Answers Elements that share characteristics tend to be perceived as a group.
Max Wertheimer - Answers Czech psychologist and one of the founders of gestalt psychology.
A + B = C - Answers Equation used to label images and define montage theory.
Alfred Hitchcock - Answers English film director noted for his suspenseful movies; Hitchcock often used
montage to intensify the suspense and horror in his work.
Intellectual Montage - Answers A system of editing that uses the dynamics of colliding images to create
a new abstract image or idea not necessarily related to the previous two images.
Kuleshov Effect - Answers A film technique named after Russian psychologist Lev Kuleshov, who
discovered that viewing a picture followed by another picture induces a thought.
Sergei Eisenstein - Answers Russian film director who pioneered the use of montage in film in the 1920s.
Soviet Montage - Answers An approach to filmmaking which uses quick film editing and the
juxtaposition of unrelated and sometimes conflicting images in rapid succession to impart meaning.
Aldous Huxley - Answers Writer and experimental scientist whose credo was "The more you see, the
more you know."
Constructivism - Answers A sensory-based theory based on the idea that eye movements capture a
visual outline, and then the mind "constructs" understanding.
