Exam (elaborations) MKT 320F

place️️making goods and services available in the right quantities and locations--when customers want them channel of distribution️️any series of firms or individuals who participate in the flow of products from producer to final user or consumer direct marketing️️direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling discrepancy of quantity️️the difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want discrepancy of assortment️️the difference between the lines a typical producer makes and the assortment final consumers or users want regrouping activities️️adjusting the quantities or assortments of products handled at each level in a channel of distribution accumulating️️collecting products from many small producers bulk-breaking️️dividing larger quantities into smaller quantities as products get closer to the final market sorting️️separating products into grades and qualities desired by different target markets assorting️️putting together a variety of products to give a target market what it wants traditional channel systems️️a channel in which the various channel members make little or no effort to cooperate with each other channel captain️️a manager who helps direct the activities of a whole channel and tries to avoid, or solve, channel conflicts vertical marketing systems️️channel systems in which the whole channel focuses on the same target market at the end of the channel corporate channel systems️️corporate ownership all along the channel vertical integration️️acquiring firms at different levels of channel activity administered channel systems️️various channel members informally agree to cooperate with each other contractual channel systems️️various channel members agree by contract to cooperate with each other ideal market exposure️️when a product is available widely enough to satisfy target customers' needs but not exceed them intensive distribution️️selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product selective distribution️️selling through only those intermediaries who will give the product special attention exclusive distribution️️selling through only one intermediary in a particular geographic area multichannel distribution️️when a producer uses several competing channels to reach the same target market--perhaps using several intermediaries in addition to selling directly reverse channels️️channels used to retrieve products that customers no longer want exporting️️selling some of what the firm produces to foreign markets licensing️️selling the right to use some proce