HSC 300 TEST WITH COMPLETE
SOLUTIONS 2024 TEST GRADED
A+
Targeting - Answer- focusing on one small group of ppl within a larger population that
has critical features in common
Tailoring - Answer- Focusing on one small group within a larger population that has
critical features in common
Audience segmentation - Answer- division of large group of ppl into smaller
homogenous groupings based on shared characteristics. for communication
Partner-based segmentation - Answer- working through intermediate groups who have
the desired target audience in their mind. commonly used to ksimply logistics and
reduce cost
channel segmentation - Answer- based on personal media preferences and extremly
popular
Traditional Media - Answer- all communication medium used before the invention of
internet to coommunicate auxh aas televison radio, billboards etc
Entertainment education - Answer- purposely designing nad implementing a media
message to both entertain and educate. strategy to bring out behavoral and social
change
Consumer generated media - Answer- websites created using web 2.0 technologies
such as blogs wikis, social networking wtc. aka ugc and ucc
Viral marketing - Answer- strategy that facillitates and encourages people to pass along
a message through social networks.
why called viral - Answer- relies on a small group of ppl initially exposed passing it to
others
Creative brief - Answer- document that includes information that will be needed by a
creative team in order to develop concepts and messages
, Gatekeeper - Answer- person who has a reputation or responsibility for upholding
standards in a community. can help support a behavior change goal if in agreeance of
prevent its adoption
Messages - Answer- memorable explanatory words or images that ocnvey an idea.
Concept - Answer- ideas communicated symbolically or artistically for discussion
sometimes referring to something broad or new
Cognitive research - Answer- number of techniques derived from pyschology that help
us understand how we process information.
Cognitive interviews - Answer- qualitative method that asks participants to commment
on their own thought proeesses in reference to some stimuli such as a survey. often
used in pretesting phase
Pilot test - Answer- attempt a small-scale trial of all the elements of the strategy in a
limited number of locations for a brief period of time
Usability - Answer- research step in the design and launch of a website where users
evaluate the ease of the website navigation layout etc
Information processing theory - Answer- mental process where consumers interpret info
from the environment to make it meaningful and make decisions.focuses on how the
mind receives, stores, and uses info.
Elaboration likelihood model - Answer- suggest that if youre already engaged in an
issue you will pay more attention to new information about this issue. if engaged need
peripheral stimuli to grab attention
Environmental Factors - Answer- ecological model. shaped by fed and state laws and
organizational policies, includes how health related resources are allocated, managed
and protected.
advocacy - Answer- attempt to influence public opinion that directly affect ppl's lives.
individuals can act on their own or be apart of a network. brings an issue up to decision
making level
media advocacy - Answer- amplifies an issue so it is heard.
earned media - Answer- mass media coverage from a story that is earned through
public service methods. no money changes hands but usually an agency develops and
places the story for a fee
SOLUTIONS 2024 TEST GRADED
A+
Targeting - Answer- focusing on one small group of ppl within a larger population that
has critical features in common
Tailoring - Answer- Focusing on one small group within a larger population that has
critical features in common
Audience segmentation - Answer- division of large group of ppl into smaller
homogenous groupings based on shared characteristics. for communication
Partner-based segmentation - Answer- working through intermediate groups who have
the desired target audience in their mind. commonly used to ksimply logistics and
reduce cost
channel segmentation - Answer- based on personal media preferences and extremly
popular
Traditional Media - Answer- all communication medium used before the invention of
internet to coommunicate auxh aas televison radio, billboards etc
Entertainment education - Answer- purposely designing nad implementing a media
message to both entertain and educate. strategy to bring out behavoral and social
change
Consumer generated media - Answer- websites created using web 2.0 technologies
such as blogs wikis, social networking wtc. aka ugc and ucc
Viral marketing - Answer- strategy that facillitates and encourages people to pass along
a message through social networks.
why called viral - Answer- relies on a small group of ppl initially exposed passing it to
others
Creative brief - Answer- document that includes information that will be needed by a
creative team in order to develop concepts and messages
, Gatekeeper - Answer- person who has a reputation or responsibility for upholding
standards in a community. can help support a behavior change goal if in agreeance of
prevent its adoption
Messages - Answer- memorable explanatory words or images that ocnvey an idea.
Concept - Answer- ideas communicated symbolically or artistically for discussion
sometimes referring to something broad or new
Cognitive research - Answer- number of techniques derived from pyschology that help
us understand how we process information.
Cognitive interviews - Answer- qualitative method that asks participants to commment
on their own thought proeesses in reference to some stimuli such as a survey. often
used in pretesting phase
Pilot test - Answer- attempt a small-scale trial of all the elements of the strategy in a
limited number of locations for a brief period of time
Usability - Answer- research step in the design and launch of a website where users
evaluate the ease of the website navigation layout etc
Information processing theory - Answer- mental process where consumers interpret info
from the environment to make it meaningful and make decisions.focuses on how the
mind receives, stores, and uses info.
Elaboration likelihood model - Answer- suggest that if youre already engaged in an
issue you will pay more attention to new information about this issue. if engaged need
peripheral stimuli to grab attention
Environmental Factors - Answer- ecological model. shaped by fed and state laws and
organizational policies, includes how health related resources are allocated, managed
and protected.
advocacy - Answer- attempt to influence public opinion that directly affect ppl's lives.
individuals can act on their own or be apart of a network. brings an issue up to decision
making level
media advocacy - Answer- amplifies an issue so it is heard.
earned media - Answer- mass media coverage from a story that is earned through
public service methods. no money changes hands but usually an agency develops and
places the story for a fee
