Name: Score:
77 Multiple choice questions
Term 1 of 77
what is discretionary income?
income earned from investments
the total income before any deductions
the money that remains after paying for taxes and necessities
the amount of money set aside for emergencies
Term 2 of 77
As the owner of a hair salon, Vincente has decided to adopt a customer orientation. Which of the
following is correct regarding the customer orientation marketing concept?
It recognizes that an organization must first determine what customers need and then
develop goods and services to fill those particular needs.
It focuses on maximizing profits without considering customer needs.
It involves ignoring customer feedback and preferences when developing products.
It prioritizes competition over customer satisfaction.
Term 3 of 77
what are the two types of market segmentation approaches?
undifferentiated
standardizing
influencers; deciders
concentrated and differentiated
,Term 4 of 77
Bean to Brew, a retail coffee bean business, designs a single marketing mix and directs it at the
entire market. The company is using a(n) _____ approach.
market segmentation
concentrated approach
segmented approach
undifferentiated approach
Term 5 of 77
As a marketing professor, Advik always makes sure to emphasize to his students how important
the external marketing environment is to the success or failure of a business. Forces that make up
the external marketing environment include ?
relationship orientation
poltical, sociocultural, economic,
competitive, regulatory, technological
legal and regulatory
Definition 6 of 77
define the problem
The first step in the marketing research process is to ______.
The first step for a company implementing the marketing concept is to ______.
The ______ section of the marketing plan gives information about the company's current
situation with respect to the marketing environment
The conversion of inputs into a finished form describes ______.
, Term 7 of 77
Lowe's is estimating how much lumber it will sell during the coming calendar year based on a
specified level of marketing effort. The method Lowe's will use to forecast sales includes all of the
following except _____.
monetary balances
financial ratios
sales - costs
concentration ratios
Term 8 of 77
Marketers at Pampers are calculating the average customer lifetime value (CLV). Which of the
following equations should they use?
cash in - cash out
revenue - expenses
sales - costs
assets - liabilities
Term 9 of 77
As Americans start to eat healthier, fast-food restaurants need to consider adding items to their
menus like salads and grilled items. This is an example of changes in the _____ environment.
sociocultural
economic
technological
political
77 Multiple choice questions
Term 1 of 77
what is discretionary income?
income earned from investments
the total income before any deductions
the money that remains after paying for taxes and necessities
the amount of money set aside for emergencies
Term 2 of 77
As the owner of a hair salon, Vincente has decided to adopt a customer orientation. Which of the
following is correct regarding the customer orientation marketing concept?
It recognizes that an organization must first determine what customers need and then
develop goods and services to fill those particular needs.
It focuses on maximizing profits without considering customer needs.
It involves ignoring customer feedback and preferences when developing products.
It prioritizes competition over customer satisfaction.
Term 3 of 77
what are the two types of market segmentation approaches?
undifferentiated
standardizing
influencers; deciders
concentrated and differentiated
,Term 4 of 77
Bean to Brew, a retail coffee bean business, designs a single marketing mix and directs it at the
entire market. The company is using a(n) _____ approach.
market segmentation
concentrated approach
segmented approach
undifferentiated approach
Term 5 of 77
As a marketing professor, Advik always makes sure to emphasize to his students how important
the external marketing environment is to the success or failure of a business. Forces that make up
the external marketing environment include ?
relationship orientation
poltical, sociocultural, economic,
competitive, regulatory, technological
legal and regulatory
Definition 6 of 77
define the problem
The first step in the marketing research process is to ______.
The first step for a company implementing the marketing concept is to ______.
The ______ section of the marketing plan gives information about the company's current
situation with respect to the marketing environment
The conversion of inputs into a finished form describes ______.
, Term 7 of 77
Lowe's is estimating how much lumber it will sell during the coming calendar year based on a
specified level of marketing effort. The method Lowe's will use to forecast sales includes all of the
following except _____.
monetary balances
financial ratios
sales - costs
concentration ratios
Term 8 of 77
Marketers at Pampers are calculating the average customer lifetime value (CLV). Which of the
following equations should they use?
cash in - cash out
revenue - expenses
sales - costs
assets - liabilities
Term 9 of 77
As Americans start to eat healthier, fast-food restaurants need to consider adding items to their
menus like salads and grilled items. This is an example of changes in the _____ environment.
sociocultural
economic
technological
political
