UNIT TITLE:
BUSINESS PROJECT CONSULTANCY
(5S6Z1005_2223_1F)
UNIT LEADER: JOHN BYRNE
, Synopsis
Circular Refining & Products Company Ltd is a sustainable fuels manufacturer that researches and
delivers end-to-end resource production and resource delivery.
Established in 2022, CRAPCO has a significant focus on its end goal of manufacturing and selling
green fuels to create a fully sustainable supply chain. CRAPCO have sustainability at the core of
their operations, providing environmentally friendly solutions to companies through green gas and
sustainable fuels such as hydrogen, oxygen, nitrogen and ammonia. In order to achieve
environmental net zero targets and create a sustainable future for heavy logistics.
MM Consultants LTD is pleased to present this proposal to support Circular Refining & Products
Company Ltd in improving their business brand and web offering.
Project Aim: Business Brand and Website Professional Improvement
Project Objectives:
• Identify ways to improve CRAPCOs current web offering.
• Investigate how to create a message via web offering that is clear and concise for the intended
audience.
• Demonstrate how creating synergy between web offering, message, and brand can improve
brand image.
,Summative 1
MM CONSULTANTS
PROPOSAL FOR SERVICES
PROPOSAL FOR SERVICES
Proposal for services
www.CRAPCO.com
, PROPOSAL FOR SERVICES
Recommendations
• Recommendation 1-
Improve the business brand – Landing page enhancement.
• Recommendation 2-
Create a more professional message- Product page
amendment.
• Recommendation 3-
FAQ page
• Recommendation 4-
News Blog
BUSINESS PROJECT CONSULTANCY
(5S6Z1005_2223_1F)
UNIT LEADER: JOHN BYRNE
, Synopsis
Circular Refining & Products Company Ltd is a sustainable fuels manufacturer that researches and
delivers end-to-end resource production and resource delivery.
Established in 2022, CRAPCO has a significant focus on its end goal of manufacturing and selling
green fuels to create a fully sustainable supply chain. CRAPCO have sustainability at the core of
their operations, providing environmentally friendly solutions to companies through green gas and
sustainable fuels such as hydrogen, oxygen, nitrogen and ammonia. In order to achieve
environmental net zero targets and create a sustainable future for heavy logistics.
MM Consultants LTD is pleased to present this proposal to support Circular Refining & Products
Company Ltd in improving their business brand and web offering.
Project Aim: Business Brand and Website Professional Improvement
Project Objectives:
• Identify ways to improve CRAPCOs current web offering.
• Investigate how to create a message via web offering that is clear and concise for the intended
audience.
• Demonstrate how creating synergy between web offering, message, and brand can improve
brand image.
,Summative 1
MM CONSULTANTS
PROPOSAL FOR SERVICES
PROPOSAL FOR SERVICES
Proposal for services
www.CRAPCO.com
, PROPOSAL FOR SERVICES
Recommendations
• Recommendation 1-
Improve the business brand – Landing page enhancement.
• Recommendation 2-
Create a more professional message- Product page
amendment.
• Recommendation 3-
FAQ page
• Recommendation 4-
News Blog
