Capsim Preview Test Questions |Latest
Release|
All of the following are important considerations before lowering a product selling price EXCEPT:
Does our company have enough contribution margin to cover costs for that product?
As a low-cost producer, we are expected to have the lowest prices?
Can we afford to match or beat a competitor's price?
Is the customer segment price sensitive, e.g., price is an important buying criterion? *Ans* As a low-
cost producer, we are expected to have the lowest prices?
All of the following are important to consider for next year's forecast calculations of a product EXCEPT:
Capstone Courier December Survey Score.
Your company's R&D product changes that will be released in the upcoming year.
The Benchmark Prediction amount listed on the Marketing Page of Capsim.
The positioning & pricing of competitive products. *Ans* The Benchmark Prediction amount listed on
the Marketing Page of Capsim.
All of the following methods will help to reposition a current product to a new customer segment
EXCEPT:
R&D the product closer to the new segment's performance & size requirements.
Lower the product's price to fit the Low-End segment.
Let a newer product age by doing no R&D for a couple years.
Lower the MTBF to the bottom of the accepted range. *Ans* Lower the MTBF to the bottom of the
accepted range.
All of the following statements are true regarding the Promotion or the Accessibility Budgets, EXCEPT?
Having a higher promotion budget early on will build brand awareness quickly to 100%.
Budgets should be as high as possible every year.
Once awareness reaches 100% this can be maintained at a cost of $1,400 (000).
, Accessibility is stronger with more than one product in segment. *Ans* Budgets should be as high as
possible every year.
All of the following statements regarding company finances are correct EXCEPT:
Company cash flow shortages within the year are covered by Big Al at a premium cost.
A profitable company may still have cash shortfalls due to the timing of revenue & expenses.
Long term debt should be paid off as quickly as possible.
Selling stock shares is an appropriate method to raise capital for the company. *Ans* Long term debt
should be paid off as quickly as possible.
Calculate the expected 2025 market share percentage for product Daze using the following
data:(Rounded up to nearest whole percent)
Product Name
2024 Market Share and
Dec. Cust. Survey Score
Baker
28%
30
Able
24%
24
Daze
20%
15
Cake
Release|
All of the following are important considerations before lowering a product selling price EXCEPT:
Does our company have enough contribution margin to cover costs for that product?
As a low-cost producer, we are expected to have the lowest prices?
Can we afford to match or beat a competitor's price?
Is the customer segment price sensitive, e.g., price is an important buying criterion? *Ans* As a low-
cost producer, we are expected to have the lowest prices?
All of the following are important to consider for next year's forecast calculations of a product EXCEPT:
Capstone Courier December Survey Score.
Your company's R&D product changes that will be released in the upcoming year.
The Benchmark Prediction amount listed on the Marketing Page of Capsim.
The positioning & pricing of competitive products. *Ans* The Benchmark Prediction amount listed on
the Marketing Page of Capsim.
All of the following methods will help to reposition a current product to a new customer segment
EXCEPT:
R&D the product closer to the new segment's performance & size requirements.
Lower the product's price to fit the Low-End segment.
Let a newer product age by doing no R&D for a couple years.
Lower the MTBF to the bottom of the accepted range. *Ans* Lower the MTBF to the bottom of the
accepted range.
All of the following statements are true regarding the Promotion or the Accessibility Budgets, EXCEPT?
Having a higher promotion budget early on will build brand awareness quickly to 100%.
Budgets should be as high as possible every year.
Once awareness reaches 100% this can be maintained at a cost of $1,400 (000).
, Accessibility is stronger with more than one product in segment. *Ans* Budgets should be as high as
possible every year.
All of the following statements regarding company finances are correct EXCEPT:
Company cash flow shortages within the year are covered by Big Al at a premium cost.
A profitable company may still have cash shortfalls due to the timing of revenue & expenses.
Long term debt should be paid off as quickly as possible.
Selling stock shares is an appropriate method to raise capital for the company. *Ans* Long term debt
should be paid off as quickly as possible.
Calculate the expected 2025 market share percentage for product Daze using the following
data:(Rounded up to nearest whole percent)
Product Name
2024 Market Share and
Dec. Cust. Survey Score
Baker
28%
30
Able
24%
24
Daze
20%
15
Cake
