DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication strategy as
envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total:
20
3.1 Definition of Strategic Change (2 marks)
Strategic change refers to the process of altering the direction, structure, or operations of an
organization to adapt to external and internal influences and achieve long-term goals. It involves
implementing new strategies to meet evolving market demands, technological advancements,
and competitive challenges, ensuring the organization's survival and growth.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy (14
marks)
According to Ehlers and Lazenby, there are several barriers that can hinder the successful
implementation of a corporate communication strategy:
1. Lack of Management Support: If top management does not fully endorse or support the
communication strategy, it will be challenging to get the necessary resources and
commitment from the rest of the organization.
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication strategy as
envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total:
20
3.1 Definition of Strategic Change (2 marks)
Strategic change refers to the process of altering the direction, structure, or operations of an
organization to adapt to external and internal influences and achieve long-term goals. It involves
implementing new strategies to meet evolving market demands, technological advancements,
and competitive challenges, ensuring the organization's survival and growth.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy (14
marks)
According to Ehlers and Lazenby, there are several barriers that can hinder the successful
implementation of a corporate communication strategy:
1. Lack of Management Support: If top management does not fully endorse or support the
communication strategy, it will be challenging to get the necessary resources and
commitment from the rest of the organization.
