A golf enthusiast regularly watches instructional videos about golf, has recently
searched for the best golf clubs on Google.com, and has researched golf courses on
Google Maps. Which type of Search Audience solution would best reach this individual?
- Answer-affinity audience
/.A water-sports company specializes in custom-made watercrafts and
accessories.Their marketing manager decides to use the broad-match keyword, "boat."
The manager then adds "paddle" as a broad-match modifier. Which two searches may
prompt the marketing manager's ad? (Choose two.)
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling - Answer-- travel on a paddle ship
- green boat paddle
/.Ad extensions assist in providing users with which two things they want from their
search experience? (Choose two.)
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search - Answer-- relevant info
- info based on their moment
/.After running a Google Search Ads campaign for several months, Meredith notices
sales of her advertised products are starting to lag. She checks her Google Ads
Recommendations page and notices that her campaign's optimization score is 22%.
What does this score tell Meredith about her Google Search Ads campaign? - Answer-
The campaign score has 78% headroom to improve.
/.Alex has started a Google Search campaign designed to promote his online
motorcycle accessories store. His store focuses on custom helmets. How might Google
Search Ads provide value to Alex? - Answer-By showing his ad to people searching for
related information about helmets.
,/.An advertising executive takes over a Google Search ads campaign. On his Google
Ads Recommendations page he notes that the campaign's optimization score is 40%.
What does this score indicate? - Answer-The campaign score has 60% headroom to
improve.
/.As a digital strategist, Jared wants to add something extra to his ads to give users
more incentive to click and convert. He's considering using the two optional field paths
in the URL component of the ad, but needs to be certain his messaging will fit. How
many total characters can he use in each of these optional paths? - Answer-Up to 15
characters in each
/.As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
Arrange the five steps in order, with the first step on top. - Answer-1. Sign in to the
Google Ads account where you wish to make the text ad.
2. In the page menu on the left of the screen, select Ads & Extensions.
3. Choose the + button, and then select Text Ad from the available options.
4. Enter the headlines, URL, and description lines you wish to use.
5. Ensure the ad meets Google's editorial guidelines, and press Save Ad.
/.Asam is learning about Google Ads Search. He wants to know why a marketer might
use callout extensions. For which activity are callout extensions beneficial? - Answer-
Highlight key information and unique selling points of a business
/.Automated bidding does the heavy lifting for advertisers on Google Ads. What does
automated bidding use to set the right bid for every auction? - Answer-machine learning
/.Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers. Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
Answer-Broad
/.Ben is currently managing a campaign that has a total investment of $7,000, generates
1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess
inventory. To meet this goal, he's willing to increase his CPA and campaign investment.
Which of the following plans, built in the Performance Planner, will assist Ben in
achieving his marketing goal of selling excess inventory? - Answer-An investment of
$9,600 to generate 1,600 conversions with a CPA of $6
/.Bernadette's in charge of marketing a new product in a highly competitive segment.
She's planning to launch a Google Search campaign as part of her overall strategy.
What value can be recognized by launching a Google Search campaign? - Answer-Her
business will have a competitive presence with similar businesses during searches.
/.Bob's electronics company has quite a buzz around a new television they're launching,
called UltraView1000. This television is equipped with an accessibility feature that lets
, voice commands it. Bob decides to use broad match modifier in his Search Ads
campaign with the keywords "television," "accessible," and "voice."
Which benefit does broad match modifier give Bob's Search Ads campaign? - Answer-
Bob's ad will appear if search terms contain at least all 3 of the keywords or variations of
those terms.
/.Bob's electronics company is launching a new television called UltraView1000. Bob
decides to use broad match in his Search Ads campaign with the keyword "television."
How will broad match benefit Bob's campaign? - Answer-Bob's ad will appear if search
terms contain some variation of his keyword, such as "TV."
/.Brenda's working on improving a Google Search Ad's quality score so it potentially
gets a better ad rank and performs better in the ad auction. What change to Brenda's ad
might improve the Ad Rank? - Answer-Adding seasonal messaging during the holiday
season.
/.Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible. What
is Brian's optimization score based upon? - Answer-Key aspects of his accounts,
including statistics, settings, and industry trends
/.Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible.
What's Brian's optimization score based upon? - Answer-Key aspects of his campaigns,
including... -- statistics
- settings
- industry trends
/.Carlton runs an adventure excursion company in South America. He'd like to increase
the number of people booking his tours. Which activity will lead potential customers to
Carlton's company through Google Search ads? - Answer-Researching South American
holiday destinations online.
/.Carrie owns a gardening store and uses a website to promote all the products she
sells. A user saw a Google Search ad for one of her products. What might the user have
been doing? - Answer-Searching for related gardening information.
/.Charlie is working to improve the quality score of a Google Search ad by improving his
expected click-through rate (eCTR). Which of the following actions might improve
Charlie's eCTR? - Answer-Including keywords in his ad text
/.Clara is an advertising director who has been tasked with optimizing her company's
Google Search campaign. How can Clara use the optimization score to benefit her
campaign? - Answer-To find how close her campaign is from potential ideal results
searched for the best golf clubs on Google.com, and has researched golf courses on
Google Maps. Which type of Search Audience solution would best reach this individual?
- Answer-affinity audience
/.A water-sports company specializes in custom-made watercrafts and
accessories.Their marketing manager decides to use the broad-match keyword, "boat."
The manager then adds "paddle" as a broad-match modifier. Which two searches may
prompt the marketing manager's ad? (Choose two.)
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling - Answer-- travel on a paddle ship
- green boat paddle
/.Ad extensions assist in providing users with which two things they want from their
search experience? (Choose two.)
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search - Answer-- relevant info
- info based on their moment
/.After running a Google Search Ads campaign for several months, Meredith notices
sales of her advertised products are starting to lag. She checks her Google Ads
Recommendations page and notices that her campaign's optimization score is 22%.
What does this score tell Meredith about her Google Search Ads campaign? - Answer-
The campaign score has 78% headroom to improve.
/.Alex has started a Google Search campaign designed to promote his online
motorcycle accessories store. His store focuses on custom helmets. How might Google
Search Ads provide value to Alex? - Answer-By showing his ad to people searching for
related information about helmets.
,/.An advertising executive takes over a Google Search ads campaign. On his Google
Ads Recommendations page he notes that the campaign's optimization score is 40%.
What does this score indicate? - Answer-The campaign score has 60% headroom to
improve.
/.As a digital strategist, Jared wants to add something extra to his ads to give users
more incentive to click and convert. He's considering using the two optional field paths
in the URL component of the ad, but needs to be certain his messaging will fit. How
many total characters can he use in each of these optional paths? - Answer-Up to 15
characters in each
/.As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
Arrange the five steps in order, with the first step on top. - Answer-1. Sign in to the
Google Ads account where you wish to make the text ad.
2. In the page menu on the left of the screen, select Ads & Extensions.
3. Choose the + button, and then select Text Ad from the available options.
4. Enter the headlines, URL, and description lines you wish to use.
5. Ensure the ad meets Google's editorial guidelines, and press Save Ad.
/.Asam is learning about Google Ads Search. He wants to know why a marketer might
use callout extensions. For which activity are callout extensions beneficial? - Answer-
Highlight key information and unique selling points of a business
/.Automated bidding does the heavy lifting for advertisers on Google Ads. What does
automated bidding use to set the right bid for every auction? - Answer-machine learning
/.Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers. Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
Answer-Broad
/.Ben is currently managing a campaign that has a total investment of $7,000, generates
1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess
inventory. To meet this goal, he's willing to increase his CPA and campaign investment.
Which of the following plans, built in the Performance Planner, will assist Ben in
achieving his marketing goal of selling excess inventory? - Answer-An investment of
$9,600 to generate 1,600 conversions with a CPA of $6
/.Bernadette's in charge of marketing a new product in a highly competitive segment.
She's planning to launch a Google Search campaign as part of her overall strategy.
What value can be recognized by launching a Google Search campaign? - Answer-Her
business will have a competitive presence with similar businesses during searches.
/.Bob's electronics company has quite a buzz around a new television they're launching,
called UltraView1000. This television is equipped with an accessibility feature that lets
, voice commands it. Bob decides to use broad match modifier in his Search Ads
campaign with the keywords "television," "accessible," and "voice."
Which benefit does broad match modifier give Bob's Search Ads campaign? - Answer-
Bob's ad will appear if search terms contain at least all 3 of the keywords or variations of
those terms.
/.Bob's electronics company is launching a new television called UltraView1000. Bob
decides to use broad match in his Search Ads campaign with the keyword "television."
How will broad match benefit Bob's campaign? - Answer-Bob's ad will appear if search
terms contain some variation of his keyword, such as "TV."
/.Brenda's working on improving a Google Search Ad's quality score so it potentially
gets a better ad rank and performs better in the ad auction. What change to Brenda's ad
might improve the Ad Rank? - Answer-Adding seasonal messaging during the holiday
season.
/.Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible. What
is Brian's optimization score based upon? - Answer-Key aspects of his accounts,
including statistics, settings, and industry trends
/.Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible.
What's Brian's optimization score based upon? - Answer-Key aspects of his campaigns,
including... -- statistics
- settings
- industry trends
/.Carlton runs an adventure excursion company in South America. He'd like to increase
the number of people booking his tours. Which activity will lead potential customers to
Carlton's company through Google Search ads? - Answer-Researching South American
holiday destinations online.
/.Carrie owns a gardening store and uses a website to promote all the products she
sells. A user saw a Google Search ad for one of her products. What might the user have
been doing? - Answer-Searching for related gardening information.
/.Charlie is working to improve the quality score of a Google Search ad by improving his
expected click-through rate (eCTR). Which of the following actions might improve
Charlie's eCTR? - Answer-Including keywords in his ad text
/.Clara is an advertising director who has been tasked with optimizing her company's
Google Search campaign. How can Clara use the optimization score to benefit her
campaign? - Answer-To find how close her campaign is from potential ideal results
