WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 LATEST UPDATED VERSIONS
(VERSION A & VERSION B) COMPLETE EXAM
QUESTIONS AND CORRECT VERIFIED ANSWERS
|ALREADY GRADED A+ (BRAND NEW!!)
In which three ways does business-buying behavior differ from
consumer-buying behavior? - Answer-A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
Which three factors suggest a product should be marketed as a
specialty product? - Answer-Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy
rely on advertising more than personal selling? - Answer-
Accessories to primary products
Consumable supplies
,After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In
which three product life cycle extension strategies did this
company engage? - Answer-Adding new users, finding new uses
for the product, increasing frequency of use.
What are three qualities of strong brand equity? - Answer-
Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal
instead.Which stage of brand loyalty is this customer in? -
Answer-brand preference
Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - Answer-Everyday Low Pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
Answer-When demand for the product is driven by the end
user
,Which marketing tool is often used to build effective
relationship marketing campaigns? - Answer-Affinity Programs
Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? - Answer-Personal
Selling
What three factors should be addressed in a successful
marketing plan? - Answer-Target Market, Sales Revenue Goals
and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation? - Answer-Race & Ethnicity, Income and
Household Size
Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service? - Answer-Direct
Which three tasks are key responsibilities of operations
managers? - Answer-Planning the overall production process
, Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System
have? - Answer-Production using JIT reduces a firm's inventory
costs.
A JIT system seeks to eliminate anything that does not add
value in operations activities.
Which aspect of operations management do the ISO 9000
standards address? - Answer-Establishment of effective quality
systems
Which manufacturing model uses technology to produce small
runs of customized products cost effectively? - Answer-Flexible
Which two of the following distribution channels would take
title of the products they handle? - Answer-Limited-function
merchant wholesaler
Full-function merchant wholesaler
ASSESSMENT 2 LATEST UPDATED VERSIONS
(VERSION A & VERSION B) COMPLETE EXAM
QUESTIONS AND CORRECT VERIFIED ANSWERS
|ALREADY GRADED A+ (BRAND NEW!!)
In which three ways does business-buying behavior differ from
consumer-buying behavior? - Answer-A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
Which three factors suggest a product should be marketed as a
specialty product? - Answer-Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy
rely on advertising more than personal selling? - Answer-
Accessories to primary products
Consumable supplies
,After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In
which three product life cycle extension strategies did this
company engage? - Answer-Adding new users, finding new uses
for the product, increasing frequency of use.
What are three qualities of strong brand equity? - Answer-
Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal
instead.Which stage of brand loyalty is this customer in? -
Answer-brand preference
Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - Answer-Everyday Low Pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
Answer-When demand for the product is driven by the end
user
,Which marketing tool is often used to build effective
relationship marketing campaigns? - Answer-Affinity Programs
Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? - Answer-Personal
Selling
What three factors should be addressed in a successful
marketing plan? - Answer-Target Market, Sales Revenue Goals
and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation? - Answer-Race & Ethnicity, Income and
Household Size
Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service? - Answer-Direct
Which three tasks are key responsibilities of operations
managers? - Answer-Planning the overall production process
, Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System
have? - Answer-Production using JIT reduces a firm's inventory
costs.
A JIT system seeks to eliminate anything that does not add
value in operations activities.
Which aspect of operations management do the ISO 9000
standards address? - Answer-Establishment of effective quality
systems
Which manufacturing model uses technology to produce small
runs of customized products cost effectively? - Answer-Flexible
Which two of the following distribution channels would take
title of the products they handle? - Answer-Limited-function
merchant wholesaler
Full-function merchant wholesaler
