AIPMM
Certified Product Manager
READINESS ASSESSMENT GUIDE
Q&S
©2024/2025
,1. When defining product specifications, which of the
following is crucial for aligning product features with
customer needs?
a) Cost analysis
b) Technical feasibility
c) Market research
d) Competitive benchmarking
Correct Answer: c) Market research
2. A business plan tailored to each major function should
include:
a) An executive summary
b) Departmental objectives and KPIs
c) A list of competitors
d) Product specifications
Correct Answer: b) Departmental objectives and KPIs
3. In the context of product launch plans, which element is
essential for communicating the product's value
proposition?
a) Distribution channels
b) Pricing strategy
c) Marketing collateral
d) Post-launch support
Correct Answer: c) Marketing collateral
4. Market planning for a new product should begin with:
a) Identifying potential market segments
b) Estimating the total market size
c) Conducting a SWOT analysis
©2024/2025
, d) Setting sales targets
Correct Answer: a) Identifying potential market segments
5. Product life cycle project modeling often includes which
of the following phases?
a) Introduction, Growth, Maturity, Decline
b) Concept, Development, Execution, Closure
c) Planning, Analysis, Design, Testing
d) Ideation, Validation, Launch, Expansion
Correct Answer: a) Introduction, Growth, Maturity,
Decline
6. A competitive analysis should:
a) Focus solely on direct competitors
b) Include both direct and indirect competitors
c) Only consider market leaders
d) Be limited to local competitors
Correct Answer: b) Include both direct and indirect
competitors
7. Which of the following is a key component of Advanced
Concepts in Product Specifications?
a) Customer personas
b) Distribution logistics
c) Feature prioritization
d) Vendor selection
Correct Answer: c) Feature prioritization
8. Business plans tailored to each major function are critical
because they:
a) Provide a roadmap for strategic decision-making
b) Outline the organizational structure
c) Detail the company's financial projections
©2024/2025
Certified Product Manager
READINESS ASSESSMENT GUIDE
Q&S
©2024/2025
,1. When defining product specifications, which of the
following is crucial for aligning product features with
customer needs?
a) Cost analysis
b) Technical feasibility
c) Market research
d) Competitive benchmarking
Correct Answer: c) Market research
2. A business plan tailored to each major function should
include:
a) An executive summary
b) Departmental objectives and KPIs
c) A list of competitors
d) Product specifications
Correct Answer: b) Departmental objectives and KPIs
3. In the context of product launch plans, which element is
essential for communicating the product's value
proposition?
a) Distribution channels
b) Pricing strategy
c) Marketing collateral
d) Post-launch support
Correct Answer: c) Marketing collateral
4. Market planning for a new product should begin with:
a) Identifying potential market segments
b) Estimating the total market size
c) Conducting a SWOT analysis
©2024/2025
, d) Setting sales targets
Correct Answer: a) Identifying potential market segments
5. Product life cycle project modeling often includes which
of the following phases?
a) Introduction, Growth, Maturity, Decline
b) Concept, Development, Execution, Closure
c) Planning, Analysis, Design, Testing
d) Ideation, Validation, Launch, Expansion
Correct Answer: a) Introduction, Growth, Maturity,
Decline
6. A competitive analysis should:
a) Focus solely on direct competitors
b) Include both direct and indirect competitors
c) Only consider market leaders
d) Be limited to local competitors
Correct Answer: b) Include both direct and indirect
competitors
7. Which of the following is a key component of Advanced
Concepts in Product Specifications?
a) Customer personas
b) Distribution logistics
c) Feature prioritization
d) Vendor selection
Correct Answer: c) Feature prioritization
8. Business plans tailored to each major function are critical
because they:
a) Provide a roadmap for strategic decision-making
b) Outline the organizational structure
c) Detail the company's financial projections
©2024/2025
