TEST BANK For Marshall and Johnston, Marketing
Management 4th Edition
Marketing is relevant to: - ANSWER:everyone across all business functions
Marketing your "personal brand" : - ANSWER:helps you land a job or promotion
What is a core business activity - ANSWER:leading and managing the facts of
marketing
Peter Drucker is known as the - ANSWER:father of modern management
Peter Drucker believed in two business functions - ANSWER:marketing and
innovation
Peter Drucker quote in 1973 states - ANSWER:the whole business is seen from the
customers point of view
Marketing's Stakeholders - ANSWER:any person or entity inside or outside a firm
with whom marketing interacts, impacts, and is impacted by.
AMA definition of Marketing (2007) - ANSWER:"The activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large."
Internal stakeholders include - ANSWER:organizational units that marketing interacts
with, and those inside the firm
External stakeholders inclde - ANSWER:customers, vendors, government bodies, and
labor unions
What is one important challenge in marketing management - ANSWER:deciding how
to prioritize these internal and external stakeholders in terms of their relevance and
importance to the firm.
Societal marketing - ANSWER:at the broadest level, members of society at large can
be viewed as a stakeholder for marketing
Sustainability - ANSWER:business practices that meet humanity's needs without
harming future generations
Green marketing - ANSWER:environmentally friendly marketing
"doing well, by doing good" - ANSWER:sustainable organization concept
Management 4th Edition
Marketing is relevant to: - ANSWER:everyone across all business functions
Marketing your "personal brand" : - ANSWER:helps you land a job or promotion
What is a core business activity - ANSWER:leading and managing the facts of
marketing
Peter Drucker is known as the - ANSWER:father of modern management
Peter Drucker believed in two business functions - ANSWER:marketing and
innovation
Peter Drucker quote in 1973 states - ANSWER:the whole business is seen from the
customers point of view
Marketing's Stakeholders - ANSWER:any person or entity inside or outside a firm
with whom marketing interacts, impacts, and is impacted by.
AMA definition of Marketing (2007) - ANSWER:"The activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large."
Internal stakeholders include - ANSWER:organizational units that marketing interacts
with, and those inside the firm
External stakeholders inclde - ANSWER:customers, vendors, government bodies, and
labor unions
What is one important challenge in marketing management - ANSWER:deciding how
to prioritize these internal and external stakeholders in terms of their relevance and
importance to the firm.
Societal marketing - ANSWER:at the broadest level, members of society at large can
be viewed as a stakeholder for marketing
Sustainability - ANSWER:business practices that meet humanity's needs without
harming future generations
Green marketing - ANSWER:environmentally friendly marketing
"doing well, by doing good" - ANSWER:sustainable organization concept
