ESB Certification Test With
Questions And Complete Solutions
Latest Updated
Elements of the design thinking process - ANSWER-1. Empathize: Research users needs
2. Define: State your users needs and problems
3. Ideate: Challenge Assumptions and create idea
4. Prototype: Create solutions
5. Test: Try your solutions
Cheif Executive Officer (CEO) - ANSWER-Highest ranking employee in the company;
Reports to the board of directors.
Chief Financial Officer (CFO) - ANSWER-Creates budgets, analyzes financial data, and forecast
company profits. (Finances)
, Chief Information Officer (CIO) - ANSWER-Develops polices and structures to protect
company data. (Technical)
Chief Operating Officer (COO) - ANSWER-Oversees the day to day administrative functions
of business. (Communications)
Lean Canvas - ANSWER-A single-page business summary template created by Ash Maurya.
Pitch Deck - ANSWER-A slide presentation for potential investors that summarizes the key
items of a business. The goals is to get investors attention. It is a highly visual slide
presentation, and 10 to 20 slides.
Business Plan - ANSWER-A multi-page document describing and detailing a business. The
goal is to get investors to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet - ANSWER-A summary of business assets (what the business owns) and
liabilities (what the business owes). Mortgage and bank loans are liabilities. Equipment is long
term assets, and inventory are current assets.
Marketing Plan - ANSWER-An operational document that outlines a company's
advertising strategy to generate leads and reach its target market.
Behavioral Segment - ANSWER-Benefits to customers based on their wants and needs.
Questions And Complete Solutions
Latest Updated
Elements of the design thinking process - ANSWER-1. Empathize: Research users needs
2. Define: State your users needs and problems
3. Ideate: Challenge Assumptions and create idea
4. Prototype: Create solutions
5. Test: Try your solutions
Cheif Executive Officer (CEO) - ANSWER-Highest ranking employee in the company;
Reports to the board of directors.
Chief Financial Officer (CFO) - ANSWER-Creates budgets, analyzes financial data, and forecast
company profits. (Finances)
, Chief Information Officer (CIO) - ANSWER-Develops polices and structures to protect
company data. (Technical)
Chief Operating Officer (COO) - ANSWER-Oversees the day to day administrative functions
of business. (Communications)
Lean Canvas - ANSWER-A single-page business summary template created by Ash Maurya.
Pitch Deck - ANSWER-A slide presentation for potential investors that summarizes the key
items of a business. The goals is to get investors attention. It is a highly visual slide
presentation, and 10 to 20 slides.
Business Plan - ANSWER-A multi-page document describing and detailing a business. The
goal is to get investors to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet - ANSWER-A summary of business assets (what the business owns) and
liabilities (what the business owes). Mortgage and bank loans are liabilities. Equipment is long
term assets, and inventory are current assets.
Marketing Plan - ANSWER-An operational document that outlines a company's
advertising strategy to generate leads and reach its target market.
Behavioral Segment - ANSWER-Benefits to customers based on their wants and needs.
