©THEBRIGHTSTARS 2024
Hubspot Digital Marketing Certification
Exam Questions With Revised Answers
To keep your content calendar agile, it shouldn't extend more than... - answer✔✔3 months
All of the following are attributes of a content creation workflow EXCEPT - answer✔✔How
much money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent
you their feedback, they made edits directly in the doc. Is this a best practice for a content editing
process? - answer✔✔No, the editor should have tracked changes which would have shown you
where they would apply recommended edits.
True or false? You should use a consistent naming system to store and easily identify hosted
files. - answer✔✔False
True or false? Your content creation framework should stay consistent over time -
answer✔✔False. As business goals and content change, so should your process to support them
True or false? If you want to produce great content, then you need to hire an in-house content
creator - answer✔✔False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
answer✔✔False. Extensive vocabulary makes you appear less credible and confident
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." - answer✔✔Passive
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - answer✔✔All
of the above
When is the most effective time to boost content on social media? - answer✔✔When it's
performing well.
True or false? You should post the same message across all of your social channels. -
answer✔✔False. You should customize the message based on the platform
, ©THEBRIGHTSTARS 2024
Which network has the longest life for a piece of content? - answer✔✔pinterest
On which social network should you share content most frequently? - answer✔✔Twitter
What does CRM stand for? - answer✔✔customer relationship management
Which KPI is most likely to be a vanity metric? - answer✔✔Reach
What is the purpose of the delight stage of the inbound methodology? - answer✔✔all of the
above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
answer✔✔False
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. -
answer✔✔Forces, friction
What is the difference between a brand keyword and a non-brand keyword? - answer✔✔Brand
keyword = includes brand name
What is one benefit of running search ads for brand keywords? - answer✔✔They protect your
traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to _____ match type will display your ad if the search term
contains the same order of the words, but it can also contain additional words. -
answer✔✔phrase
Fill in the blank: A keyword set to ______ match type will display your ad when the search term
contains any or some combination or variations of the words in your keyword, in any order. -
answer✔✔broad
If you have a keyword set to broad match, but you want to select specific keywords that must be
included in the search query for your ad to be displayed, what would you use? - answer✔✔a
broad match modifier
Which of the following represents a phrase match keyword? - answer✔✔"smart tv"
Which of the following represents a broad match keyword? - answer✔✔wall art
Using tracking code, Google Analytics can report on data from which systems? - answer✔✔- ans
True or false: Quality score is an algorithm that scores each of your search ads on spelling and
grammar. - answer✔✔false
From top to bottom, what should your search account structure hierarchy look like? -
answer✔✔campaigns, ad groups, keywords
Hubspot Digital Marketing Certification
Exam Questions With Revised Answers
To keep your content calendar agile, it shouldn't extend more than... - answer✔✔3 months
All of the following are attributes of a content creation workflow EXCEPT - answer✔✔How
much money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent
you their feedback, they made edits directly in the doc. Is this a best practice for a content editing
process? - answer✔✔No, the editor should have tracked changes which would have shown you
where they would apply recommended edits.
True or false? You should use a consistent naming system to store and easily identify hosted
files. - answer✔✔False
True or false? Your content creation framework should stay consistent over time -
answer✔✔False. As business goals and content change, so should your process to support them
True or false? If you want to produce great content, then you need to hire an in-house content
creator - answer✔✔False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
answer✔✔False. Extensive vocabulary makes you appear less credible and confident
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." - answer✔✔Passive
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - answer✔✔All
of the above
When is the most effective time to boost content on social media? - answer✔✔When it's
performing well.
True or false? You should post the same message across all of your social channels. -
answer✔✔False. You should customize the message based on the platform
, ©THEBRIGHTSTARS 2024
Which network has the longest life for a piece of content? - answer✔✔pinterest
On which social network should you share content most frequently? - answer✔✔Twitter
What does CRM stand for? - answer✔✔customer relationship management
Which KPI is most likely to be a vanity metric? - answer✔✔Reach
What is the purpose of the delight stage of the inbound methodology? - answer✔✔all of the
above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
answer✔✔False
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. -
answer✔✔Forces, friction
What is the difference between a brand keyword and a non-brand keyword? - answer✔✔Brand
keyword = includes brand name
What is one benefit of running search ads for brand keywords? - answer✔✔They protect your
traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to _____ match type will display your ad if the search term
contains the same order of the words, but it can also contain additional words. -
answer✔✔phrase
Fill in the blank: A keyword set to ______ match type will display your ad when the search term
contains any or some combination or variations of the words in your keyword, in any order. -
answer✔✔broad
If you have a keyword set to broad match, but you want to select specific keywords that must be
included in the search query for your ad to be displayed, what would you use? - answer✔✔a
broad match modifier
Which of the following represents a phrase match keyword? - answer✔✔"smart tv"
Which of the following represents a broad match keyword? - answer✔✔wall art
Using tracking code, Google Analytics can report on data from which systems? - answer✔✔- ans
True or false: Quality score is an algorithm that scores each of your search ads on spelling and
grammar. - answer✔✔false
From top to bottom, what should your search account structure hierarchy look like? -
answer✔✔campaigns, ad groups, keywords
