Solutions
Ethos appeals to ANS credibility
Logos appeals to ANS reason
Pathos appeals to ANS emotion
(T/F) Chickens are NOT fed hormones ANS T
At the start of the advertising lecture, Dr. Kiepper showed 4 short commercials taking alternative views of ANS
antibiotic use
Which of the following is an extrinsic value? ANS financial success
Which of the following is an intrinsic value? ANS Self-Acceptance
In advertising, using a nonexistent inexpensive product to lure a person into buying a more expensive product ANS
Bait and Switch
Food companies using marketing that states NO HORMONES are using: ANS Implicative Advertising (we
don't- so they muct)
Advertisement, especially of a biased or misleading nature, used to promote or publicize a particular or point of
view is called ANS Propaganda
Pearson Farms, owned by Lawton Pearson, is located in: ANS Ft. Valley, GA
Lawton Pearson said he got his Undergraduate degree from _____, and then went to ________ ANS Wake
Forest/ UGA
, Lawton Pearson said that it will be _________ before you make fruit and any profit from a newly planted peach
tree: ANS 2 years
Lawton Pearson, of Pearson Farms, said the biggest weather concern for growing peaches is: ANS Late frost
after peach trees bloom
Lawton Pearson, of Pearson Farms, said peaches are grown and harvested: ANS Using all manual labor
Lawton Pearson, of Pearson Farms, said pecans are harvested: ANS Using automated equipment
Lawton Pearson said that it will be ________ before a pecan tree bears nuts for harvesting: ANS 8-10 years
Lawton Pearson, of Pearson Farms, said the biggest challenge today in managing a business in seasonal specialty
crops, like Peaches, is: ANS Labor, finding a source of seasonal workers
Lawton Pearson, of Pearson Farms, said most of his seasonal labor today working in hisPeach growing fields comes
from: ANS A federal program with the U.S. Department of Labor (H2A)
Lawton Pearson said that the biggest financial issue he is dealing with in pecans today is: ANS tariffs/ trade war
with China
What is the home country of Juanfra DeVillena? ANS Peru
Juanfra said he got interested in food processing when someone brought a variety of _______ to his New Year's
party ANS Canned goods
After his second year of college, Juanfra moved to what country? ANS Israel
What was Juanfra's concept of America before he came? ANS South Beach and the Military
What did Juanfra say was the cultural difference between Americans Latinos when it comes to personal space? ANS
Americans demand more personal space