Business Communication Exam 3 Ch.
13-17 Questions with Complete
Solutions
What is the research process for business research? (Ch. 13) - Answer-Plan
Locate data & information
Process data & information
Apply your findings
Manage information
How points should you follow when maintaining ethics and etiquette in your research?
(Ch. 13) - Answer-Don't force a specific out by skewing research
Respect the privacy of research participants
Document sources & give credit
Respect intellectual property & digital rights
Don't extract more from sources than they actually provide
Don't misrepresent yourself or your intentions
What is secondary research? (Ch. 13) - Answer-The process of consulting research
results that were acquired previously for another purpose.
What questions should you ask when evaluation sources of secondary research? (Ch.
13) - Answer-Does the source have a reputation for honesty & reliability?
Is the source biased?
What is the purpose of the material?
Is the author credible?
Where did the information come from?
Can the material be verified independently?
Is the material current & complete?
Are all claims supported with evidence?
Do the source's claims stand up to logical scrutiny?
True or False: Public corporations often have more information available than private
companies. (Ch. 13) - Answer-True
What are the 3 primary shortcomings of conventional search engines? (Ch. 13) -
Answer-No human editors are involved for quality or ranking
Various engines use different search techniques
Search engines can't read the hidden internet
What are the 3 important functions of documenting sources? (Ch. 13) - Answer-Properly
credits originator
Shows sufficient support for your message
, Helps readers explore topic in more detail
What are the types of questions to ask when gathering information with interviews? (Ch.
13) - Answer-Open-ended questions
Closed questions
Question sequence
What are the steps involved in processing research results? (Ch. 13) - Answer-Quoting,
paraphrasing, or summarizing material
Analyzing numeric data
Drawing conclusions
Making recommendations
What are the 3 types of data measures? (Ch. 13) - Answer-Mean
Median
Mode
The sum of all items in the group divided by the number of items in that groups is
called? (Ch. 13) - Answer-Mean
The midpoint of a series with an equal number of items above and below is
_______(Ch. 13) - Answer-Median
The number that occurs more often than any is called? (Ch. 13) - Answer-Mode
It is an unbiased condensation of the information uncovered in your research and
should not include opinions, conclusions, or recommendations. (Ch. 13) - Answer-
Research Summary
The logical interpretation of the facts and other information in a report. (Ch. 13) -
Answer-Conclusion
In order for a conclusion to be sound, what are the 2 criteria that must be met? (Ch. 13)
- Answer-Must be based strictly on the information in your report
Conclusion must be logical
A conclusion interprets information; a ________ suggests what to do about the
information. (Ch. 13) - Answer-Recommendation
A set of technologies, policies, and procedures that let colleagues capture and share
information throughout an organization. (Ch. 13) - Answer-Knowledge management
(KM)
Report that offers data, facts, feedback, and other types of information, without analysis
or recommendations. (Ch. 14) - Answer-Information report
13-17 Questions with Complete
Solutions
What is the research process for business research? (Ch. 13) - Answer-Plan
Locate data & information
Process data & information
Apply your findings
Manage information
How points should you follow when maintaining ethics and etiquette in your research?
(Ch. 13) - Answer-Don't force a specific out by skewing research
Respect the privacy of research participants
Document sources & give credit
Respect intellectual property & digital rights
Don't extract more from sources than they actually provide
Don't misrepresent yourself or your intentions
What is secondary research? (Ch. 13) - Answer-The process of consulting research
results that were acquired previously for another purpose.
What questions should you ask when evaluation sources of secondary research? (Ch.
13) - Answer-Does the source have a reputation for honesty & reliability?
Is the source biased?
What is the purpose of the material?
Is the author credible?
Where did the information come from?
Can the material be verified independently?
Is the material current & complete?
Are all claims supported with evidence?
Do the source's claims stand up to logical scrutiny?
True or False: Public corporations often have more information available than private
companies. (Ch. 13) - Answer-True
What are the 3 primary shortcomings of conventional search engines? (Ch. 13) -
Answer-No human editors are involved for quality or ranking
Various engines use different search techniques
Search engines can't read the hidden internet
What are the 3 important functions of documenting sources? (Ch. 13) - Answer-Properly
credits originator
Shows sufficient support for your message
, Helps readers explore topic in more detail
What are the types of questions to ask when gathering information with interviews? (Ch.
13) - Answer-Open-ended questions
Closed questions
Question sequence
What are the steps involved in processing research results? (Ch. 13) - Answer-Quoting,
paraphrasing, or summarizing material
Analyzing numeric data
Drawing conclusions
Making recommendations
What are the 3 types of data measures? (Ch. 13) - Answer-Mean
Median
Mode
The sum of all items in the group divided by the number of items in that groups is
called? (Ch. 13) - Answer-Mean
The midpoint of a series with an equal number of items above and below is
_______(Ch. 13) - Answer-Median
The number that occurs more often than any is called? (Ch. 13) - Answer-Mode
It is an unbiased condensation of the information uncovered in your research and
should not include opinions, conclusions, or recommendations. (Ch. 13) - Answer-
Research Summary
The logical interpretation of the facts and other information in a report. (Ch. 13) -
Answer-Conclusion
In order for a conclusion to be sound, what are the 2 criteria that must be met? (Ch. 13)
- Answer-Must be based strictly on the information in your report
Conclusion must be logical
A conclusion interprets information; a ________ suggests what to do about the
information. (Ch. 13) - Answer-Recommendation
A set of technologies, policies, and procedures that let colleagues capture and share
information throughout an organization. (Ch. 13) - Answer-Knowledge management
(KM)
Report that offers data, facts, feedback, and other types of information, without analysis
or recommendations. (Ch. 14) - Answer-Information report
