Hootsuite Academy Training Exam
Questions and Solutions
Which of the following is not a feature of Hootsuite? - -the ability to fully
automate your social media marketing activities (i.e., the Autopilot feature)
-What's the difference between a Stream and a Tab? - -Steams display
content from your social networks, and tabs house a collection of streams.
-Where in the dashboard would you primarily view and engage with your
audience and the social media content published by others? - -Tabs and
streams
-Let's say you're creating a search stream in your Hootsuite dashboard, to
find mentions of the phrase vacation holiday getaway. How do you ensure
that the exact phrase gets searched for, rather than the individual words in
the phrase? - -quotation marks around the phrase
-What best describes the benefit of engaging with your audience using
Hootsuite, as compared to engaging natively from specific social networks? -
-Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity
-Which Hootsuite feature would you use to draft and schedule a message
with two images to Twitter and Facebook? - -Composer
-When using the Hootsuite Composer, what's the purpose of the social
profile picker? - -to select the social profiles to which you want to publish
your message
-Within the Hootsuite Composer, you can transform URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this
feature? (pick two) - -owly links are trackable which means you can track
how many pppl clicked it
owly links use less characters than regular URLS
-What is the advantage of connecting an Instagram business account to
Hootsuite, as opposed to a Instagram personal account? - -You can publish
posts directly from the Hootsuite Dashboard, without your mobile device.
-Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd
like to schedule them evenly over a two-week period. What's the best way to
, accomplish this scheduling task using Hootsuite? - -By using the calendar
scheduling function in the Planner
-You want to drive traffic to a new landing page for a campaign, and want a
web address that's short, easy to remember, trackable, and reflective of your
brand. Hootsuite supports you with: - -vanity URLs
-Which of the following actions can NOT be done in the Hootsuite Planner
feature? - -Perform a geo search
-Conversations on Twitter move fast and it's easy to miss the opportunity to
engage with an important influencer or prospect. _____________ are a great
way to group together similar people and topics in Twitter so you can focus
on activity within a group without distractions. - -Twitter Lists
-When you add an RSS feed to Hootsuite's Publisher, posts from blogs and
websites you designate will be: - -automatically posted to the social network
you choose, with a pre-scripted message and a trackable link
-A customer reached out via Twitter via Direct Message to your company,
looking for support with a complex issue. A co-worker was already helping
that user but is away on vacation. What Hootsuite feature would you use to
see this conversation and any previous interactions this user has had with
your organization via Twitter. - -Hootsuite inbox
-Which of the following is a reason why you would want to add a moderate
stream for YouTube in your Hootsuite dashboard? - -To vet incoming
comments on your channel or specific videos by approving or deleting them
-To find and engage in Twitter conversations happening in specific
geographical areas that are relevant to your company, which Hootsuite
feature should you use? - -geo-search streams
-When using Hootsuite's Bulk Composer, all messages must be scheduled at
least _______ ahead of when you plan to import the CSV file into Hootsuite. -
-10 minutes
-When saving messages as drafts, it's important to remember that your
draft will not go live unless _______. - -You have scheduled it or clicked
"publish"
-To manage comments and replies for all of your YouTube channel's videos
(in Hootsuite), simply add a ________________ stream. - -published comments
-To determine the ROI of your social media activities, which Hootsuite
product would you use? - -Hootsuite Analytics
Questions and Solutions
Which of the following is not a feature of Hootsuite? - -the ability to fully
automate your social media marketing activities (i.e., the Autopilot feature)
-What's the difference between a Stream and a Tab? - -Steams display
content from your social networks, and tabs house a collection of streams.
-Where in the dashboard would you primarily view and engage with your
audience and the social media content published by others? - -Tabs and
streams
-Let's say you're creating a search stream in your Hootsuite dashboard, to
find mentions of the phrase vacation holiday getaway. How do you ensure
that the exact phrase gets searched for, rather than the individual words in
the phrase? - -quotation marks around the phrase
-What best describes the benefit of engaging with your audience using
Hootsuite, as compared to engaging natively from specific social networks? -
-Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity
-Which Hootsuite feature would you use to draft and schedule a message
with two images to Twitter and Facebook? - -Composer
-When using the Hootsuite Composer, what's the purpose of the social
profile picker? - -to select the social profiles to which you want to publish
your message
-Within the Hootsuite Composer, you can transform URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this
feature? (pick two) - -owly links are trackable which means you can track
how many pppl clicked it
owly links use less characters than regular URLS
-What is the advantage of connecting an Instagram business account to
Hootsuite, as opposed to a Instagram personal account? - -You can publish
posts directly from the Hootsuite Dashboard, without your mobile device.
-Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd
like to schedule them evenly over a two-week period. What's the best way to
, accomplish this scheduling task using Hootsuite? - -By using the calendar
scheduling function in the Planner
-You want to drive traffic to a new landing page for a campaign, and want a
web address that's short, easy to remember, trackable, and reflective of your
brand. Hootsuite supports you with: - -vanity URLs
-Which of the following actions can NOT be done in the Hootsuite Planner
feature? - -Perform a geo search
-Conversations on Twitter move fast and it's easy to miss the opportunity to
engage with an important influencer or prospect. _____________ are a great
way to group together similar people and topics in Twitter so you can focus
on activity within a group without distractions. - -Twitter Lists
-When you add an RSS feed to Hootsuite's Publisher, posts from blogs and
websites you designate will be: - -automatically posted to the social network
you choose, with a pre-scripted message and a trackable link
-A customer reached out via Twitter via Direct Message to your company,
looking for support with a complex issue. A co-worker was already helping
that user but is away on vacation. What Hootsuite feature would you use to
see this conversation and any previous interactions this user has had with
your organization via Twitter. - -Hootsuite inbox
-Which of the following is a reason why you would want to add a moderate
stream for YouTube in your Hootsuite dashboard? - -To vet incoming
comments on your channel or specific videos by approving or deleting them
-To find and engage in Twitter conversations happening in specific
geographical areas that are relevant to your company, which Hootsuite
feature should you use? - -geo-search streams
-When using Hootsuite's Bulk Composer, all messages must be scheduled at
least _______ ahead of when you plan to import the CSV file into Hootsuite. -
-10 minutes
-When saving messages as drafts, it's important to remember that your
draft will not go live unless _______. - -You have scheduled it or clicked
"publish"
-To manage comments and replies for all of your YouTube channel's videos
(in Hootsuite), simply add a ________________ stream. - -published comments
-To determine the ROI of your social media activities, which Hootsuite
product would you use? - -Hootsuite Analytics
