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Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 02 Business activities, decisions and strategy

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1(a) Knowledge 1, Application 2, Analysis 1 Knowledge: 1 mark for • understanding of a mission statement e.g. a mission statement is a brief description of a business’ overall aim and strategic vision. or • identification of a relevant benefit of a mission statement, such as giving employees a common focus Application: up to 2 marks for • Vidsy selects specific creative teams from the 7,000 global digital creators • Brands such as Coca-Cola and L’Oreal understand Vidsy’s mission • Quote from mission statement Analysis: 1 mark for • The mission statement provides Vidsy’s creators with a sense of direction and an understanding of the company’s values and goals in order to achieve the company’s strategic vision

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Mark Scheme (Results)


Summer 2024




Pearson Edexcel GCE A Level
In Business (9BS0)
Paper 02 Business activities, decisions and
strategy

,Edexcel and BTEC Qualifications

Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding
body. We provide a wide range of qualifications including academic, vocational,
occupational and specific programmes for employers. For further information visit our
qualifications websites at www.edexcel.com or www.btec.co.uk. Alternatively, you can
get in touch with us using the details on our contact us page at
www.edexcel.com/contactus.




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Pearson aspires to be the world’s leading learning company. Our aim is to help everyone
progress in their lives through education. We believe in every kind of learning, for all
kinds of people, wherever they are in the world. We’ve been involved in education for
over 150 years, and by working across 70 countries, in 100 languages, we have built
an international reputation for our commitment to high standards and raising
achievement through innovation in education. Find out more about how we can help
you and your students at: www.pearson.com/uk




Summer 2024
Question Paper Log Number P75856A
Publications Code 9BS0_02_2406_MS
All the material in this publication is copyright
© Pearson Education Ltd 2024

, General Marking Guidance

• All candidates must receive the same treatment. Examiners
must mark the first candidate in exactly the same way as they
mark the last.
• Mark schemes should be applied positively. Candidates must be
rewarded for what they have shown they can do rather than
penalised for omissions.
• Examiners should mark according to the mark scheme not
according to their perception of where the grade boundaries may
lie.
• There is no ceiling on achievement. All marks on the mark
scheme should be used appropriately.
• All the marks on the mark scheme are designed to be awarded.
Examiners should always award full marks if deserved, i.e. if the
answer matches the mark scheme. Examiners should also be
prepared to award zero marks if the candidate’s response is not
worthy of credit according to the mark scheme.
• Where some judgement is required, mark schemes will provide
the principles by which marks will be awarded and
exemplification may be limited.
• When examiners are in doubt regarding the application of the
mark scheme to a candidate’s response, the team leader must
be consulted.
• Crossed out work should be marked UNLESS the candidate has
replaced it with an alternative response.

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2024 Pearson Edexcel

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