MNM2604 ASSIGNMENT 02 ANSWERS SEMETER 02

TABLE OF CONTENTS INTRODUCTION………………………………………………………………………………..4 QUESTION 1…………………………………………………………………………………….4 1.1 Describe the three (3) types of business-to-business customers that Europcar can approach for car hiring services (3 marks each for discussion). Under which one of the two categories does Europcar fall? Justify your answer based on the case study (3 marks for practical application).………………………………………………………………………………………4 QUESTION 2…………………………………………………………………………………….4 2.1 Europcar wants to buy a fleet of new vehicles to expand its operations in South Africa. There are several stages in the process that the company should follow when purchasing new vehicles. Advise Europcar about the six (6) stages in the business-to-business buying process that it should follow when purchasing a new fleet of vehicles (12 marks for practical application)…………………………………………………………………………………………..4 2.2 There are various buying decisions that Europcar can take based on the history of their fleet of vehicles. Discuss the three (3) types of buying decisions that Europcar should consider before buying a fleet of new vehicles (6 marks for practical application). CONCLUSION…………………………………………………………………………………..5 List of References……………………………………………………………………………..5 Page numbers must be changed/ edited upon completing the assignment. 4 INTRODUCTION You must provide an introduction for your assignment and highlight issues that will be discussed in the assignment. QUESTION 1.1 Describe the four (4) types of business-to-business customers that Europcar can approach for car hiring services (3 marks each for theory discussion of the two categories). Under which one of the two categories does Europcar fall? Justify your answer based on the case study (3 marks for practical application). A poor discussion of the theory without in-text referencing or incorrect referencing will result in loss of marks. Poor or a lack of practical application will result in loss of marks. Provide theory discussion with references. QUESTION 2.1 Europcar wants to buy a fleet of new vehicles to expand its operations in South Africa. There are several stages in the process that the company should follow when purchasing new vehicles. Advise Europcar about the six (6) stages in the business-to-business buying process that it should follow when purchasing a new fleet of vehicles (12 marks for practical application). Provide theory discussion with references. QUESTION 2.2 There are various buying decisions that Europcar can take based on the history of their fleet of vehicles. Discuss the three (3) types of buying decisions that Europcar should consider before buying a fleet of new vehicles (6 marks for practical application). Provide theory discussion with references. CONCLUSION Provide a conclusion to summarise this assignment. List of References/ Bibliography Use the Harvard referencing system and ensure that you have in-text references for each source you use. Please ensure that each reference is listed completely, that the list of 5 references is in alphabetical format and each reference listed here is indicated in-text and vice versa. Refer to the CEMS Harvard referencing guide that is available on myUnisa.