and CORRECT Answers
T/F Failure is an important part of the creative process, as it provides a chance to learn how
to succeed. - Correct Answer- True
T/F Although creativity sometimes involves generating something from nothing, it more
likely results in elaborating on the present, putting old things together in new ways, or taking
something away to create something simpler or better. - Correct Answer- True???
Entrepreneurs can stimulate their own creativity and encourage it among workers by: -
Correct Answer- expecting and tolerating failure.
T/F Successful entrepreneurs push technological and economic boundaries forward in
creative ways and sometimes make unconventional decisions. - Correct Answer- True
T/F When "brainstorming," individuals should be encouraged to use "idea hitchhiking," or
building new ideas on those already suggested. - Correct Answer- True
During the incubation phase of the creative process, the entrepreneur might do all of the
following EXCEPT which one to let ideas "marinate" in his mind? - Correct Answer- Don't
allow one's self to daydream.
T/F Entrepreneurs must embrace traditional assumptions and perspectives about how things
ought to be because they support creativity. - Correct Answer- False
T/F The right brain is guided by linear, vertical thinking. - Correct Answer- False
Which stage of the creative process involves viewing the similarities and differences in the
information collected? - Correct Answer- Transformation
T/F Research shows that not everyone can be creative. - Correct Answer- False
, The ability to apply creative solutions to problems and opportunities to enhance or to enrich
people's lives is called: - Correct Answer- innovation.
Employees must be given the tools and resources they need to be creative. One of the most
valuable set of resources is: - Correct Answer- time, support and encouragement.
T/F The rapidly accelerating rate of change has created an environment in which staying in a
leadership position requires constant creativity, innovation, and entrepreneurship. - Correct
Answer- True
The ability to see the differences among various data and events is called: - Correct Answer-
divergent thinking.
T/F A service mark offers a different kind of protection but distinguishes the source of a
product rather than a service. - Correct Answer- False
Mind-mapping is a useful tool for jump-starting creativity. It includes all of the following
except: - Correct Answer- forcing creativity when ideas start to trickle.
T/F The major problem with relying on the legal system to enforce ownership rights is the
cost of infringement lawsuits, which can quickly exceed the budget of most small businesses.
- Correct Answer- True
T/F The left brain processes information intuitively-all at once, relying heavily on images. -
Correct Answer- False
An entrepreneurial "secret" for creating value in the marketplace is: - Correct Answer-
applying creativity and innovation to solve problems.
The premise behind ________ is that transforming an idea into an actual model will lead to
improvements in its design. - Correct Answer- rapid prototyping
________ lateral thinking is somewhat unconventional and unstructured. - Correct Answer-
Right-brained